Most Investors Build Their Portfolio Backwards. Here’s the Right Order.

Many people don’t have real structure or strategy in mind when building their portfolios. They often buy a product that feels right at the moment, usually because it performs reasonably well. What is typically created is a collection of stocks and funds rather than a portfolio that operates as a single unit.

There should be a sequence to portfolio building. Generally speaking, you start with one or two core positions that serve as backbones. That might be something like this Vanguard S&P 500 ETF (NYSE: VOO) or Vanguard Total Stock Market ETF (NYSE:VTI). Ideally, you wouldn’t touch this and instead let the long-term power of compound interest work for you.

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From there, you can start building around the edges. Add some dividend stocks, international funds, or maybe some bonds or gold. Here, you can tilt your portfolio in a specific direction or simply diversify beyond U.S. large-cap stocks. The idea is that investors should lay the foundation first and then layer around it, rather than the other way around.

Let’s see how this actually plays out. We start with one of the Vanguard ETFs and then add in around the edges to build a complete and well-thought-out portfolio.

Happy investor watching stock chart.
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  • use S&P 500 Index or total U.S. stock market ETFs as the basis for a long-term portfolio.

  • Increase international stock funds targeting developed and emerging markets and reduce overreliance on U.S. stocks.

  • Funds targeting dividend stocks can add quality, durability and predictable income streams to complement a growth focus.

  • Bonds can be added to a portfolio to add stability or generate income.

  • Start by building the core of your portfolio. Then optimize around it.

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The Vanguard Total Stock Market ETF actually includes the entire U.S. stock market of about 3,500 different U.S. stocks. It has large-cap and small-cap stocks, value and growth stocks, technology and energy stocks, new and old stocks. It is one of the broadest and best fundamental pieces you can use for your investment portfolio.

Many people will want to use an S&P 500 index fund for this purpose. I don’t mind that, but I do think a US stock market ETF would work better. Including mid-cap and small-cap stocks provides additional upside potential, balances out the concentration in some technology stocks, and helps capture different market and economic cycles.

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