The Houston Livestock Show and Rodeo has introduced a strict new dress code targeting “inappropriate” attire following complaints that guests were wearing clothing inappropriate for families.

The annual rodeo gives guests a chance to dust off their cowboy boots and hats, but following an influx of complaints on social media about some people’s clothing choices, organizers have now released a new set of guidelines to follow.

“Appropriate attire is required at all times on the HLSR performance grounds,” the rodeo said in a statement, noting that officials reserve the right to deny admission or expel guests wearing clothing deemed “inappropriate.”

Clothing considered inappropriate includes clothing with objectionable material, including obscene language or graphics, excessive tearing or items that reveal underwear.

“This is a family-friendly event and we expect our guests to act accordingly, including dressing appropriately and exhibiting behaviors that embody the spirit of the rodeo,” officials said. “We will not allow disruptive behavior or inappropriate attire to detract from the experience that millions of families come here to enjoy.”

Hats, boots and traditional cowboy attire are allowed, but clothing that exposes too much skin, contains offensive words or appears to be gang-related may result in guests being turned away, officials said.

Additionally, clothing that covers a person’s face is prohibited unless worn for religious, cultural or medical reasons. No response from Houston Livestock Show and Rodeo The Independent Request to comment.

The new dress code comes after many social media users complained about seeing rodeo patrons wearing attire they deemed inappropriate for a family-friendly occasion.

Several posts circulating online over the weekend showed attendees wearing outfits that others considered revealing, Click 2 Houston reported.

They included posts from Democratic TikTok influencer Olivia Juliana, who vented to her more than 750,000 followers that rodeo attendees needed to “put on some damn clothes.”

“Maybe I’m more conservative than I thought because I was shocked and disgusted by the videos and pictures I saw at rodeos this year of people using a** cheeks as accessories,” she said in the video, which has been viewed nearly 2 million times as of Tuesday.

The influencer noted that there is a time and place for wearing such clothing and that people need to “have some etiquette.”

Commenters on TikTok agreed with her sentiments, with one user questioning why people “treat every event like a club.”

Another TikTok user agreed, saying the last time she went it was like “walking through a Western-themed strip club.”

“Thanks, this is a kids event, for the kids. We lost the damn plot,” another user added.

The annual event, which benefits Texas children by funding educational scholarships, has become increasingly popular as more young people head to Houston for spring break, the Chron reports.

The rodeo will conclude on March 22 with a performance by country singer Cody Johnson.

The Houston Livestock Show and Rodeo has introduced a strict new dress code targeting “inappropriate” attire following complaints that guests were wearing clothing inappropriate for families.

The annual rodeo gives guests a chance to dust off their cowboy boots and hats, but following an influx of complaints on social media about some people’s clothing choices, organizers have now released a new set of guidelines to follow.

“Appropriate attire is required at all times on the HLSR performance grounds,” the rodeo said in a statement, noting that officials reserve the right to deny admission or expel guests wearing clothing deemed “inappropriate.”

Clothing considered inappropriate includes clothing with objectionable material, including obscene language or graphics, excessive tearing or items that reveal underwear.

“This is a family-friendly event and we expect our guests to act accordingly, including dressing appropriately and exhibiting behaviors that embody the spirit of the rodeo,” officials said. “We will not allow disruptive behavior or inappropriate attire to detract from the experience that millions of families come here to enjoy.”

Hats, boots and traditional cowboy attire are allowed, but clothing that exposes too much skin, contains offensive words or appears to be gang-related may result in guests being turned away, officials said.

Additionally, clothing that covers a person’s face is prohibited unless worn for religious, cultural or medical reasons. No response from Houston Livestock Show and Rodeo The Independent Request to comment.

The new dress code comes after many social media users complained about seeing rodeo patrons wearing attire they deemed inappropriate for a family-friendly occasion.

Several posts circulating online over the weekend showed attendees wearing outfits that others considered revealing, Click 2 Houston reported.

They included posts from Democratic TikTok influencer Olivia Juliana, who vented to her more than 750,000 followers that rodeo attendees needed to “put on some damn clothes.”

“Maybe I’m more conservative than I thought because I was shocked and disgusted by the videos and pictures I saw at rodeos this year of people using a** cheeks as accessories,” she said in the video, which has been viewed nearly 2 million times as of Tuesday.

The influencer noted that there is a time and place for wearing such clothing and that people need to “have some etiquette.”

Commenters on TikTok agreed with her sentiments, with one user questioning why people “treat every event like a club.”

Another TikTok user agreed, saying the last time she went it was like “walking through a Western-themed strip club.”

“Thanks, this is a kids event, for the kids. We lost the damn plot,” another user added.

The annual event, which benefits Texas children by funding educational scholarships, has become increasingly popular as more young people head to Houston for spring break, the Chron reports.

The rodeo will conclude on March 22 with a performance by country singer Cody Johnson.