The Saudi pullback from sports investing shows even the ultra-wealthy are trying to cut costs

  • The Saudi Public Investment Fund has been scaling back expensive global sports investments in recent days.

  • The moves coincide with a five-year plan that promises a greater focus on domestic investment.

  • For the first time in years, the country appears to be prioritizing finances over image.

No matter where you look, cost cutting is reshaping the economy.

From a consumer perspective, Walmart dominates peers like Target as shoppers shift to lower-cost options. From an employment perspective, cost cutting has led to widespread layoffs, especially in the technology industry. The rise of artificial intelligence has always been based on the idea that tasks will be completed more efficiently and at a lower cost.

It turns out that even the wealthiest people on earth are not immune to the effects of tighter pocketbooks. In recent days, the Saudi Public Investment Fund (PIF), managed by Crown Prince Mohammed bin Salman (MBS), has begun reducing its internationally oriented sports portfolio:

Add to that another report about doubts about the financing of a flag football game starring Tom Brady, and the trend is clear: a widespread retreat from expensive global efforts to boost Saudi cultural influence. For the first time in years, the country appears to be prioritizing finances over image.

This week, MBS approved a five-year national strategic plan, confirming the shift toward greater isolation. The top priority is “maximizing returns and redeploying capital across the domestic economy,” a press release said.

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Saudi Arabia may consider allocating funds to the World Cup, which is scheduled to be held in 2034. It’s also possible that the impact of the Iran war on oil production, Saudi Arabia’s crown jewel, has made MBS & Co. more cautious about funding.

Will this newfound frugality show up in other parts of the Saudi portfolio? After all, the interests of PIF extend far beyond the scope of LIV and Al-Hilal, such as:

  • Major shareholders hold stakes in Uber, video game maker Electronic Arts and electric car maker Lucid

  • Long-term infrastructure partnership with Blackstone, including most recently building data centers in Saudi Arabia

  • Ownership of English Premier League football club Newcastle United

It is unclear what actions the PIF will take in the future. But at least MBS does seem to be losing patience with its efforts to lose money. The manifestation of this situation could reshape entire industries that rely on Saudi investment.

Depending on how things go, if I were Newcastle I would see where I am in the Premier League and get really nervous. Because one thing is for sure: when the Saudis spend money, they do it to win. 14th place is not enough.

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