T-Mobile is losing more customers to competitors.Shuttershock/Helen89
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About 90% of consumers will Consider alternatives to traditional operators.
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return, 85% Think of costs as main factors In mobile provider selection.
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also, 46% of consumers cite low-price plans as the main reason for switching providers, while 33% Prioritize better network coverage.
Source: Oxio
“Research shows that many consumers are looking for greater plan clarity and value – they want services that match what they actually use,” Oxio CcxEO Nicolas Girard said in a statement. “We are seeing strong interest in personalization, transparency and more control over mobile services.”
Gopalan has previously announced that T-Mobile is undergoing a “digital transformation” to address customer pain points.
“The friction and frustration we are causing our customers today because of our processes and the state of the industry is staggering,” Gopalan said on an earnings call in October. “We have a huge opportunity to change that through digital transformation.”
A major change in T-Mobile’s digital transformation is that by January 2026, customers will reportedly rely solely on their T-Life app to handle upgrades, new lines, account activation and other tasks.
As this new transformation begins, some T-Mobile employees recently revealed on the social media platform Reddit that they were suddenly laid off from the company.
In a Reddit post on December 9, a Reddit user sounded the alarm, saying that he had received layoff notices and that the company’s account executives and sales managers would be affected by T-Mobile employees.
“This morning I received a lot of text messages from friends who still work at T-Mobile,” the Reddit user wrote in the post. “Sales teams across the country are being laid off significantly today. Mostly account managers and sales managers. There are also rumors that T-Mobile will introduce “consumer account managers” in retail stores (maybe experience stores?) for businesses with less than 25 employees. Businesses with more employees will still have a (regular) account manager.”
RELATED: T-Mobile plans to start charging customers for free service
In the comments section under the post, several Reddit users claiming to be T-Mobile employees confirmed that the company had fired them.
“I’m a Solutions Engineer. Just got off the phone with my manager about 10 minutes ago. I was fired. Still trying to process it,” one fired T-Mobile employee wrote.
Another wrote: “Unfortunately the AE (account executive) was laid off here as well. Sending positivity to everyone affected by the layoffs at the company.”
One Reddit user even claimed that their interview for a T-Mobile position was canceled due to a “hiring freeze.”
“I was supposed to start a VR position last Monday, but I got a call saying they were on a ‘hiring freeze.’ They told me it would be delayed until January. However, given all the talk, I doubt it,” the Reddit user wrote.
Verizon decided in November to lay off more than 13,000 employees, citing the need to “simplify” operations after losing 7,000 postpaid phone customers in the third quarter of 2025.
“It is important that we focus our efforts and resources to put Verizon on the path to success,” Verizon CEO Dan Schulman wrote in a memo to employees last month. “The actions we are taking are designed to make us faster and more focused, allowing our company to serve customers while continuing to capture new growth opportunities.”
More telecom news:
Tech industry layoffs have been increasing this year as companies across the country cut costs amid economic uncertainty. The latest data from Layoffs.fyi shows that 257 technology companies have made layoffs so far this year, resulting in more than 122,000 technology employees losing their jobs.
According to the latest data from Challenger, Gray & Christmas, layoffs across various industries in the United States surged in November alone, leading to more than 1.1 million layoffs in 2025. The telecommunications industry has seen the largest number of layoffs compared to other industries.
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U.S. Employers Announce 71,321 layoffs An increase of 24% in November compared with the same period last year 57,727 Announced in the same month of 2024.
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The total number of layoffs in November was Highest this month 76,835 job cuts announced since 2022.
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Telecommunications industry The largest number of layoffs in November More than any other industry announced 15,139largely thanks to Verizon. This is the highest monthly total since April 2020 16,552 layoffs has been announced in the department.
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Since this year, the telecommunications industry has announced 38,035 layoffsan increase of 268% from the 10,331 announced in the same period last year.
Source: Challenger, Gray & Christmas
“The decline in layoff plans last month is certainly a positive sign,” Andy Challenger, chief revenue officer at Challenger, Gray & Christmas, said in the report. “That said, there have only been more than 70,000 layoffs in November since 2008: 2022 and 2008.”
RELATED: AT&T makes big changes customers will see on their bills
This article was originally published by TheStreet on December 12, 2025, and first appeared in the Retail section. Click here to add TheStreet as your preferred source.
