CES 2025: Dolby Expands Atmos Availability and Introduces Dolby Vision for Cars

Dolby Laboratories on Tuesday demonstrated its latest advancements in in-car entertainment solutions for the automotive industry at the 2025 Consumer Electronics Show (CES) in Las Vegas. The company has announced that the availability of Dolby Atmos, its spatial audio technology, is expanding, with brands like Cadillac, Mercedes-Benz and Rivian now on board. In addition, it is bringing Dolby Vision to cars and is expanding with a leading display solutions manufacturer.

Extending Dolby Atmos to cars

According to Dolby, the number of automakers supporting Dolby Atmos has more than doubled. This technology was first unveiled at CES 2023, and currently more than 20 brands, including Cadillac, Li Auto, Mercedes-Benz, Polestar, Rivian and Volvo Cars, provide support for this technology in their vehicles. The latest company to join this effort is Sony Honda Mobility, with its newly announced Afeela 1 EV expected to go on sale in California in 2025.

At CES 2025, Dolby showed off its latest Atmos-equipped vehicles at its technology exhibit called Dolby House. One of the latest additions is the 2025 Cadillac OPTIQ, which comes with a 19-speaker AKG audio system with Dolby Atmos as standard. This is said to be the company’s first product to feature this audio technology. Dolby said it is working with SoC and DSP vendors such as Analog Devices, MediaTek, NXP Semiconductors and, most recently, Texas Instruments to expand Atmos to more vehicles.

In addition to the expansion of Atmos, CES 2025 also marks the debut of Dolby Vision in cars. High Dynamic Range (HDR) technology will be demonstrated as the next step in in-car entertainment technology. Li Auto’s Li Mega becomes the first car to support both Dolby Vision and Dolby Atmos.

It also announced a strategic partnership with Samsung Display to bring visual technology to more cars around the world. Samsung said its OLED displays for automotive screens will be pre-tuned to deliver Dolby Vision content and are now available to automakers.