A new global study conducted by King’s College London for Women’s History Month reveals shocking new details about how Gen Z men view gender roles, marriage and relationships compared to previous generations. The study could provide insight into the voting habits of Gen Z men, who moved further to the right in the last presidential election.
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The study, which surveyed more than 23,000 people around the world, found that Gen Z men (born between 1996 and 2012) are most likely to hold more traditional and conservative views on marriage, relationships and gender roles. Research shows that 31% of Gen Z men believe that wives should always obey their husbands, and 33% believe that husbands should have the final say on major decisions.
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This contrasts with baby boomer men (born between 1945 and 1965), who only had 13% and 17% respectively agreeing with these statements. Although overall, women’s responses to the same question are very different, Gen Z women are still more likely than Baby Boomer women to say women should always obey their husbands, with 18% of Gen Z women answering “yes” compared to just 6% of Baby Boomer women.
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The study, jointly conducted by UK company Ipsos and King’s Business School’s Global Women’s Leadership Institute, surveyed people from 29 countries including the UK, US, Brazil, Australia and India.
In addition to their views on marriage, Gen Z is also more likely to agree with statements more closely tied to traditional gender roles.
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Research shows that nearly a quarter (or 24%) of Gen Z men believe women should not appear to be too independent or self-sufficient, compared with 12% of Baby Boomer men. The most daunting statistic seems to be that more than half of Gen Z men believe that men should do too much to ensure equality for women, compared with 45% of Baby Boomer men.
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Professor Chung Hee-jung, director of the Global Women’s Leadership Institute at King’s Business School, said in a King’s College London news article: “It is deeply worrying to see traditional gender norms still persisting today, and even more disturbing that many people appear to be pressured by social expectations that do not actually reflect what most of us think.”
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Other potentially important findings include 43% of Gen Z men agreeing that “young people should strive to stay physically strong, even if they are not naturally tall,” compared with 32% of all respondents. Gen Z men also believe 21% of Gen Z men believe that men’s active role in childcare would make them less masculine, while only 8% of Baby Boomer men and 14% of Gen Z women agree.
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The study’s findings reinforce similar analysis of the 2024 U.S. presidential election, which found that Gen Z has shifted significantly toward the conservative end of the political spectrum.
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The same analysis also found that in 2024, a majority of men in the same demographic with or without a college degree support Trump. By comparison, 55% of women in the same age group without a college degree support Kamala Harris, while 64% of women with a college degree support Kamala Harris.
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This article was originally published on Huffington Post.
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