Titans unveil new uniforms, logo. See first look at new branding, jerseys

Say goodbye to the sword. Say goodbye to the flames. Say goodbye to the 1990s and the 2000s and the central brand identity that carried the Tennessee Titans through their first 27 years in Nashville.

It’s time to say hello to Titans 2.0, at least visually.

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In front of a private audience at The Pinnacle on March 12 and concurrently on social media, the Titans debuted a new look for the 2026 season and beyond with their first new uniforms since 2018 and a complete logo revamp, their first since moving to Nashville in 1999. Gone are the “flaming thumbtack”-era Titans. In their place is a sleeker, more modern attempt at Titans iconography.

The most stark difference is the emphasis of the Houston Oilers era shade of light blue. The Titans’ primary home uniforms will be solidly “Titans blue,” a color that Titans CEO Burke Nihill and senior vice president for brand marketing Erin Swartz insist has been part of the Titans’ branding since moving to Tennessee despite being squarely associated with the “Luv Ya Blue” era in Houston. Those solid Titans blue uniforms will be accented with block white numbers outlined with red trim and a “six string stripe” on the shoulders that taps into Nashville’s music history.

The road uniforms will invert the color scheme, with a base white shirt and block blue numbers surrounded in red trim. The six string stripe is the same on both uniforms.

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Navy blue hasn’t been completely removed from the color palette, but it’s been de-emphasized. The only navy accents on the uniforms are a set of three stars patterned after the Tennessee tri-star that appear beneath the sleeve down the uniform’s side and a tab on the back side of the collar that reads “WE,” symbolic of the team’s “we over me” mantra.

The white uniforms will feature a chest plate that reads “TENNESSEE” and the blue uniforms will feature a chest plate that reads “TITANS.” Along with both uniforms, the Titans will wear a white helmet with a white facemask that features the team’s new primary logo on both sides and the six string stripe down the middle.

In place of the old fireball logo, the Titans are using what will now be called the “shield” logo. It features a shaved-down version of the old T-sword, this time in white with a blockier look to match the new, blockier font and numbering. The T, along with three white stars, is plastered over a bed of Titans blue that is enclosed within a white circle. That white circle is enclosed within an outer red circle. No flames or Greek iconography are part of the new logo, but it will still be referred to as a shield.

Nihill says the Titans had been contemplating the possibility of revamped uniforms and branding to coincide with the opening of the new Nissan Stadium since at earliest 2021. A committee of Titans employees decided on the branding based on focus group testing with fans that, in large part, indicated a strong affinity for the Oilers-era uniforms while also being pulled toward branding that would feel unique to Tennessee and to Nashville.

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While the new Nissan Stadium is set to open in 2027, the Titans will begin wearing these new uniforms and building their branding around the new logo effective immediately.

Nick Suss is the Titans beat writer for The Tennessean. Contact Nick at  nsuss@gannett.com. Follow Nick on X @nicksuss. Subscribe to the Talkin’ Titans newsletter for updates sent directly to your inbox.

This article originally appeared on Nashville Tennessean: See new Titans jerseys, logo, helmets in complete branding overhaul