Rivian Unveils R2 SUV Lineup With Pricing and Rollout Timeline

Rivian Cars RIVN has announced the full trim lineup and pricing for its upcoming R2 midsize electric SUV, providing details on configuration, features and availability. This model is positioned to bring Rivian’s design, performance and technology to a wider audience while maintaining the characteristics associated with the brand. Deliveries are scheduled to begin this spring, starting with pricier models, followed by more trims by 2027.

The R2 is built on a new mid-range platform and is designed to offer a lower price without compromising functionality. The Rivian R2 delivers up to 656 horsepower, accelerates from 0 to 60 mph in 3.6 seconds, and has an estimated range of up to 345 miles (depending on configuration).

The first version scheduled to be delivered is the Performance version with the Launch Package, starting at $57,990. This dual-motor all-wheel-drive configuration produces 656 horsepower and 609 pound-feet of torque and offers an EPA-estimated range of up to 330 miles. It includes semi-active suspension, heated and ventilated front seats, heated rear outboard seats, adaptive lighting, multiple driving modes and a premium audio system. The Starter Package adds lifetime access to Autonomy+, unique design elements and a tow package rated at 4,400 pounds.

Positioned as a balance between performance and affordability, a premium version will be available later this year starting at $53,990. It uses a dual-motor AWD setup that produces 450 horsepower and 537 pound-feet of torque, accelerates from 0-60 mph in about 4.6 seconds, and has an estimated range of up to 330 miles. The interior includes premium interior materials, heated seats, adaptive lighting and various driving modes, as well as optional upgrades such as different wheels, exterior colors and towing capacity.

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The standard version is scheduled to be released in 2027 and will start at $48,490. The initial version will be available in a single-motor rear-wheel-drive configuration, delivering 350 horsepower and 355 pound-feet of torque, hitting 60 mph in about 5.9 seconds and with an estimated range of up to 345 miles. Rivian also plans to launch a standard version in 2027, priced at about $45,000 and expected to have a range of more than 275 miles.

In addition to performance differences, Rivian emphasizes customization and practicality across the entire product line. In addition to existing colors, Rivian is introducing new exterior color options, including Catalina Cove, Esker Silver and Half Moon Grey. The interior design varies by decor and features birch wood upholstery and textile materials. The R2 also includes a rear floor-to-ceiling glass window and up to 90.1 cubic feet of enclosed storage space, along with a front trunk, dual gloveboxes and a fold-flat rear seat designed to accommodate gear such as bicycles and camping equipment.

In addition to hardware capabilities, Rivian has expanded R2’s digital capabilities. The vehicle features an AI-ready software architecture supported by 11 HDR cameras combined with 65MP and a penta-radar system for driver assistance and safety features. Autonomy+ hardware is built into all trims and can be activated via subscription or one-time purchase, while software updates are delivered over-the-air to add functionality after purchase.

As Rivian prepares for launch, competitive positioning remains a key consideration. The R2’s specs and charging port allow it to compete with electric SUVs like the Tesla Model Y, Ford Mustang Mach-E and Hyundai Ioniq 5.

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Rivian’s R2 series outlines the company’s strategy to expand into more affordable segments while maintaining a focus on performance and technology. Overall, the success of the rollout is expected to depend on execution of production schedules, competitive pricing and adoption of Autonomy+ functionality.

Rivian Automotive, Inc. Price, Consensus and EPS Surprise

Rivian Automotive, Inc. Price, Consensus and EPS Surprise

Rivian Automotive, Inc. Price Consensus EPS Surprise Chart | Rivian Automotive, Inc. Rivian Automotive Company Quote

Zacks Rank and Key Picks

Rivian stock currently carries a Zacks Rank #3 (Hold).

Some of the better-ranked stocks in the automotive space are Renault RNLSY, Made in Modine Mods and Stratek Security STRT, both currently rank #1 (Strong Buy). you can see The complete list of today’s Zacks #1 Rank stocks is here.

The Zacks Consensus Estimate for RNLSY’s 2026 sales and earnings imply year-over-year growth of 14.4% and 176.3%, respectively. Over the past 30 days, 2026 and 2027 EPS estimates have improved by 34 cents and 18 cents, respectively.

The Zacks Consensus Estimate for MOD’s fiscal 2026 sales and earnings imply year-over-year growth of 21.3% and 19%, respectively. Over the past 30 days, fiscal 2026 and fiscal 2027 earnings per share estimates have improved by 1 cent and 4 cents, respectively.

The Zacks Consensus Estimate for STRT’s fiscal 2026 sales and earnings imply year-over-year growth of 2.1% and 16.2%, respectively. Over the past 60 days, fiscal 2026 and fiscal 2027 earnings per share estimates have improved by $1.01 and 48 cents, respectively.

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