Even though Americans have cut back on some discretionary spending, that hasn’t affected the motorcycle market.
According to data from Fortune Business Insights, “The global motorcycle market size will be US$71.92 billion in 2024. The market is expected to grow from US$75.82 billion in 2025 to US$119.09 billion in 2032, with a compound annual growth rate of 6.7% during the forecast period.”
U.S. sales will also grow
The data shows: “The U.S. motorcycle market is expected to grow significantly, with a value expected to reach $8.76 billion by 2032, driven by year-on-year sales growth and post-pandemic consumer preferences for recreational and strength sports activities.”
While the overall market is growing, Motos America, a leading distributor of brands such as BMW and Triumph, has fallen on hard times and filed for Chapter 11 bankruptcy protection.
Rising interest rates have significantly increased inventory financing costs for motorcycle dealers, putting pressure on cash flow and making it more difficult to sell expensive, slow-selling high-end models.
Most dealer floor plan loans are variable rate, which means financing costs can rise quickly as interest rates rise, even if unit sales remain steady.
Motos America, Inc., a motorcycle dealer group headquartered in Salt Lake City, Utah, filed for Chapter 11 protection in the District of Utah on December 31, 2025. The company operates a network of 13 premium motorcycle dealers in states including California, Florida and Oregon.
Its product portfolio includes luxury European brands such as BMW Motorrad, Triumph, Ducati, Royal Enfield and Vespa. Motos America was formed through a reverse merger in late 2021 and expanded its business vertical in early 2024 with the acquisition of New Start Financial, LLC, a subsidiary that provides in-house financing to its retail customers.
The operational challenges were exacerbated by the U.S. Securities and Exchange Commission (SEC) revoking the company’s securities registration in late 2024 due to untimely financial filings.
RK Consulting added: “Motos America also cited high inventory financing costs and the failure to secure $12 million in financing as factors leading to the restructuring.”
Sales of high-end motorcycles are expected to grow.Shutterstock
When the SEC revokes a company’s securities registration, it stops trading in that brand’s stock.
“Typically, the agency will send overdue notices before taking action; if these notices are ignored, trading in a company’s stock may be suspended without notice. In the meantime, the SEC will initiate administrative proceedings to revoke the registration. The company will receive a letter notifying it that it has 10 days to submit some justification for the failure to file. If this is not done, the registration will be revoked by default,” Security Lawyers 101 said.
More bankruptcies:
At the time of the removal, Motos America tried to frame the move as a positive one.
“This move allows us to sharpen our focus on building a thriving and passionate community of riders while continuing to expand our dealership footprint,” Motos America CEO Vance Harrison said in a release.
“By reallocating resources previously devoted to regulatory compliance, we can increase investment in dealers, customer programs and long-term growth opportunities.”
Motos America files for Chapter 11 bankruptcy Bondoro said the case will be heard in the U.S. Bankruptcy Court of Utah on December 31, 2025.
In its bankruptcy filing, the company listed Estimated assets between $500,000 and $1 million” reports RK Consultants.
The document also reports Liabilities (debt) between $10 million and $50 millionRK Consultants said this showed the case’s liabilities far outweighed its assets.
As of early 2023, CEO Vance Harrison controlled majority ownership, with about 69% of voting rights, according to SEC data.
The SEC canceled the securities registration on November 18, 2024 due to failure to file periodic reports.
The product portfolio includes six premium brands including BMW, Triumph and Ducati.
Chapter 11 is designed to allow a company to restructure its debt while continuing to operateRather than liquidating assets under Chapter 7, according to the Justice Department. Other sources: PacerMonitor
“The premium motorcycle market has seen significant growth in recent years, driven by rising disposable incomes and growing consumer enthusiasm for luxury and performance. This segment is defined by motorcycles that offer superior craftsmanship, advanced technology and high performance and includes brands such as Harley-Davidson, Ducati and BMW that are renowned for their exclusivity.”
Regional market contribution (2023): North America leads with 35%, followed by Europe with 30%. Asia Pacific accounts for 25%, Latin America, the Middle East and Africa account for 5% and 5% respectively. Asia Pacific is the fastest growing region.
Market Segmentation by Type (2023): Among them, twin-cylinder motorcycles accounted for the largest share, accounting for 45%, followed by four-cylinder motorcycles, accounting for 25%. Metal single-cylinders account for 15%, and three-cylinders account for 10%. The fastest growing segment is metal single cylinders.
Motorcycle size distribution: The largest market share is in the 500 cc and above category, which accounts for 50% of the total revenue. The fastest growing segment is the 250-500 cc category, which is expected to register a CAGR of 6% during the forecast period.
Growth trends: The overall premium motorcycle market is experiencing a steady growth trajectory, particularly in the Asia-Pacific region, driven by growing consumer demand for premium models. Source: Verified Market Reports
American consumers have become more cautious when it comes to luxury goods consumption.
“Between April 24 and 28, 2025, Saks Global Luxury Pulse The overall decline in sentiment was found to be due to increased uncertainty in the macroeconomic environment. Luxury consumers say the five factors they are most concerned about are the overall social and political climate, potential economic recession, personal financial security, stock market volatility and ongoing global conflicts. “
Saks Global Luxury Pulse shares some other key information:
As macroeconomic uncertainty increases, luxury consumers feel Apparently not so calm about the economy: 32% of people feel calm, a decrease of 13 percentage points from the last survey and a decrease of 22 percentage points from the same period last year.
Similarly, luxury goods consumers also Feeling ill-prepared When considering the economy, 36% said they were prepared, down 13 percentage points from the previous survey and 20 percentage points from the same period last year.
It is worth noting that the interviewees Earn $200,000 or more Compared with all income groups, they report feeling more prepared (41%).
Despite declining optimism about the economy, most luxury consumers stay optimistic Regarding their personal finances; 67% of those making $200,000 or more said they are ready financially.
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This article was originally published by TheStreet on January 2, 2026, and first appeared in the Retail section. Click here to add TheStreet as your preferred source.
Sales of high-end motorcycles are expected to grow.Shutterstock
