Around these parts, we’re big fans of Peacock for its incredible sports coverage, including the 2026 Winter Olympics and Super Bowl LX, as well as fantastic original programming such as traitor and Love Island USA. But like almost every other streaming service, Peacock has recently implemented price increases, and monthly subscription customers now have an ad-supported plan of $10.99/month and an ad-free plan of $16.99/month, which is a sizable increase from previous rates.
If you’re hoping for a way to watch this weekend’s Super Bowl or the 2026 Milan-Cortina Winter Olympics without having to pay more, there are actually several ways to not only get a discount but also subscribe free. I bet you didn’t realize that services like Walmart+ and Instacart+ offer Peacock Premium as part of their plans. TV and streaming providers like Xfinity and Spectrum also have deals that include Peacock as part of their packages.
Here are some of the best ways to subscribe to Peacock for free so you can watch the Super Bowl, Winter Olympics, and more for free.
Get Peacock for free with Walmart+
Peacock is home to a variety of original content, including Emmy Award-winning reality TV shows traitor arrive poker face and twisted metal. In addition to original content, the platform features an impressive library of programming from NBC and Bravo, thousands of movies and live sports.
While the regular Peacock subscription starts at $10.99 for the Premium plan and goes up to $16.99 for the ad-free Premium Plus plan, you can get the ad-supported subscription for free if you’re a Walmart+ subscriber.
Walmart+ members can actually choose Paramount+ or Peacock as part of their membership at no additional cost. Walmart+ costs $12.99 monthly, and the annual plan is normally $98 — free Peacock music, plus additional perks like five free months of Apple Music, Cinemark movie theater membership discounts, free shipping and delivery on Walmart purchases, gas discounts and more.
Get Peacock Premium for free with Instacart+
Instacart+ subscribers can get the annual Peacock Premium plan (a $109.99 value) for free as part of their plan. The Instacart+ plan costs $99 per year after a 14-day free trial, which means you can save even more on Peacock just by subscribing to the delivery service, but you also get tons of extras, like free grocery and restaurant delivery, and a free subscription to the New York Times cooking app.
Subscribe to the Xfinity Now TV package and get Peacock for free
The Xfinity Now TV plan gives viewers the option to watch more than 125 live TV and on-demand channels and adds a Peacock Premium subscription for free. Streaming plans through Xfinity start at $20 per month, and you must be an Xfinity Internet subscriber to take advantage.
Get Peacock for free with your Spectrum TV cable package
Spectrum TV customers may be eligible to receive Peacock Premium for free (with ads) with eligible Spectrum “TV Select” packages. To see which plans offer Peacock, you need to log into the Spectrum website.
Get discounted student rates
A regular Peacock Premium subscription costs $10.99 per month, and eligible students can get a full-year subscription for just $5.99 per month. Qualified students who continue to meet verification requirements may renew this offer annually.
Get bundled rates by combining Peacock and Apple TV
In 2025, Peacock and Apple TV announced a partnership to bundle the two services at a lower price than a separate subscription. The ad-supported Apple TV/Peacock Premium package is $14.99/month, and the ad-free Apple TV and Peacock Premium Plus package is $19.99/month—not a bad deal if you already subscribe to either package.
U.S. customers can save more than 30% off the regular price by subscribing to the Apple TV and Peacock Premium bundle for $14.99/month via the app or website, or the ad-free Apple TV and Peacock Premium Plus for $19.99/month. (If you’re an existing Apple One subscriber on the Family or Premier plan, you can subscribe to Peacock Premium Plus and get a special 35% discount.)
This first-of-its-kind bundle offers the best of both services, including award-winning originals, live events and sports, and blockbusters. You will see similar programs Ted Russo, severance pay, newspaper, traitorMLS and MLB games, NBA (revealing October 21 on Peacock) and more, all with a convenient monthly subscription.
Please note that this bundle is not available for purchase on third-party device partners, and Apple TV subscriptions (formerly Apple TV+) do not include third-party branded subscription services or content that can be rented or purchased in the Apple TV app.
If none of these free Peacock streaming offers apply to you, you can still sign up for the platform, but you’ll have to pay full price.
