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Sales of Ford’s large SUV surged last month.
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Bronco, Explorer and Expedition sales increased well over 25% in February.
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Despite the boom, Ford Motor Co.’s overall sales fell 5.5% in February.
Ford’s sales may have been down 5.5% last month and down 5.4% for the year, but consumers are certainly flocking to certain models in droves: large SUVs. Sales of the Bronco, Explorer and Expedition all increased significantly in February.
The Ford Explorer had the largest year-over-year growth of 33.4%, with sales of 20,100 units. Bronco sales also increased 27.6% in February, and Expedition sales increased 26.2%.
While sales of Ford’s large SUVs surged, sales of the company’s best-selling F-Series pickup truck fell last month. February sales fell 16.2%, and full-year sales fell 17.2%.
|
Model |
On sale February 2026 |
On sale February 2025 |
Year-on-year growth% |
Year-to-date growth percentage |
|
Ford Mustang |
12,553 |
9,837 |
+27.6% |
+23.7% |
|
ford explorer |
5,551 |
4,389 |
+26.5% |
+20.1% |
|
Ford Explorer |
20,100 |
15,071 |
+33.4% |
+32.1% |
Another sales highlight is the Mustang. Sales continue to surge, with sales up 54.5% last month. Ford has sold nearly 8,000 Mustangs so far this year, up 52.4% year-over-year.
Bronco Sport sales also increased 12.4% in February, a record high, while Ranger sales increased nearly 30%. Maverick’s sales increased last month, but only by 1.1%. Sales of the compact pickup truck, which will soon have no competition, are up 6.7% this year.
Lincoln is off to a strong start to the year, with sales at the Dearborn-owned luxury brand up 11.0% year-to-date after rising 12.2% last month. Sales of Aviator and Navigator increased by 50.1% and 31.8% respectively. Nautilus sales grew only 0.4%.
The end of federal incentives for electric vehicles has hurt Ford’s electric vehicle sales. The Mustang Mach-E once outsold gasoline-powered Mustang coupes and convertibles, but sales fell 54.6% in February.
Sales of the F-150 Lightning, which Ford will soon replace with an extended-range model, are down 76.3%. Ford’s electric vehicle sales were down 70.3% as of the end of February and are unlikely to rebound anytime soon.
Motor1’s point of view: Consumers may be flocking to Ford’s large SUVs, but they won’t be popular enough to drive the automaker’s year-over-year sales growth. Mustang sales are up significantly, but sales of the company’s best-selling F-Series were down 10,000 units last month compared with February 2025.
