A football club which has canceled its matchday plans has launched a new post-match publication, calling it a “world first”.
Watford Football Club and sports tech start-up Early Doors Sports have partnered to produce the matchday edition, which features official match reports, post-match interviews and match photos.
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Fans can also order a personalized version that includes up to five photos of themselves.
Last year, the club replaced its traditional program with a digital product after sales fell to 455 copies a game.
Rule changes to the English Football League in 2018 mean clubs no longer need to print out a fixture list for every game.
Watford’s content and production manager Steve Scott said the new product provides fans with a 21st century experience.
He said: “Fans can now keep a complete record of the game at home, which is the ultimate souvenir for those watching the game for the first time or because it was an unforgettable game.”
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Each version will also include a QR code that fans can scan to view video highlights of the game.
The club says the move is more environmentally friendly as copies are only printed when ordered, meaning no unsold stock goes to waste.
It added: “We always try to carve out a lead at Watford – so we’re delighted to announce the launch of a world-first initiative.
“This marks a shift from a product that often loses money to one that is profitable with no upfront printing costs.”
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