The growing popularity of the Kansas City Chiefs attracts fans from a variety of backgrounds. Chief Marketing Officer Lara Krug said in a recent interview with Fortune that the organization’s strategy is focused on attracting more female fans.
“The reality is that there were actually as many female fans before Taylor Swift as there are after Taylor Swift,” Krueger told Fortune. “I just don’t think they have that much of a priority in terms of how brands, clubs and leagues think about what’s being offered to them.”
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The Chiefs make every game day like a family event and their activities extend beyond the game.
“Taking your kid to a six-hour game or a four-hour game — that’s a long-term commitment,” Krueger explained. A lactation room within the stadium, tailgate suites available for rent (rather than just a parking lot) could all make this more attractive to her (and make her feel like she’s getting her money’s worth after buying tickets for the whole family). “
Last December, Krug sat down with Chiefs Wire’s Ed Easton Jr. to reveal the marketing plan behind “Kingdom Christmas” and international growth.
This article originally appeared on Chiefs Wire: Chiefs’ marketing strategy focuses on encouraging female fan base
