There are always some changes to the ALDI selection, changing with the seasons and availability. Even the layout tends to change, making it hard to find a better Aldi knockoff than the name brand among the grocer’s extensive list of own products. But the changes Aldi plans to make in 2026 are much bigger than rearranging aisles. Aldi’s reach will take over more than 200 grocery stores in the southeastern United States, with the entire chain launching a massive private label rebrand.
Aldi is embarking on a U.S. expansion plan worth more than $9 billion that will add 800 stores nationwide by 2028. In 2026, New York’s Times Square will open its first Aldi store, a 25,000-square-foot store planned for The Ellery, a new luxury residential building at 42nd.ND street. Shoppers in the Midwest and Northeast might notice one or two new stores, but in the Southeast, customers will notice something different. As a result of Aldi’s acquisition of Southeastern Grocers, the grocery chain’s parent company, in 2024, Aldi’s formats and products will be present in 220 locations of Winn-Dixie and Harveys supermarkets. New stores and grocery acquisitions are just the first step in Aldi’s 2026 plan. Everything the discount grocer sells under its own brands will be revamped, unified under a shiny new Aldi logo.
Read more: 14 things you’ve always believed about Aldi (that aren’t true)
Aldi aims to combine its own brands with a cohesive rebrand
New Aldi logo displayed on Aldi product packaging – Aldi
By 2026, you’ll see the Aldi logo on nearly everything the discount grocer makes under its own brand. Regardless, the various products Aldi carries with obscure branding will disappear, and instead, shoppers will see a more cohesive brand. Not every brand is going away. Some of Aldi’s most popular brands are here to stay – like Clancy’s, Specially Selected and your favorite Aldi organic foods under the Simply Nature label. But even those brand names that have always been there will get a new look. Their packaging will have “ALDI Original” underneath the brand.
Aldi’s final big change for 2026 is the planned rebranding of some of its fan-favorite products. Frozen Aldi staple Kirkwood Breaded Chicken Breasts, for example, will be renamed with a nickname from obsessed shoppers: “Red Bag Chicken” — a move Aldi representatives say is meant to show how much Aldi cares about its customers, according to a press release about the new internal rebranding.
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