Sony Honda Mobility’s Afeela 1 was unveiled at the 2025 Consumer Electronics Show (CES) in Las Vegas on Monday. It is the first electric vehicle (EV) from a joint venture formed in 2022 by two Japanese companies, Sony Group Corporation and Honda Motor Co. Afeela 1 is claimed to provide a worry-free and safe driving experience, utilizing over 40 sensors to power the Advanced Driver Assistance System (ADAS) suite. It also offers connected car capabilities powered by Qualcomm Technologies’ Snapdragon Digital Chassis solution.
Sony Honda Mobility launched its first electric car at CES 2025, targeting a maximum driving range of 300 kilometers on a single charge, competing with giants such as Tesla and Rivian in the US electric car market.
Sony Honda Mobility Afeela 1 Price
The Sony Honda Mobility Afeela 1 price starts at $89,900 (approximately Rs. 77 lakh). It is available in two trims – Origin and Signature, with the latter adding features like 21-inch wheels, rear entertainment system and C-CMS (Central Camera Monitoring System). Afeela 1 Signature is priced at $102,900 (approximately Rs. 88 lakh). With the purchase of Afeela 1, customers will receive a free 3-year subscription to certain functions and features.
It is available in three exterior colors – Tide Grey, Serenity White and Core Black, along with black and gray interior colours. Afeela 1 will officially go on sale in California in 2025, with deliveries in mid-2026. Customers can pay $200 (roughly Rs. 17,000) to pre-order the electric car.
Sony Honda Mobility Afeela 1 Features
According to Sony Honda Mobility, the Afeela 1 EV features a 3D motion management system that provides ride comfort and handling on a variety of road surfaces. It utilizes gesture control technology through robotic development to integrate control of electric motors, brakes and suspensions. It is equipped with the company’s proprietary noise and vibration reduction technology, which improves the quietness in the car and allows passengers to focus on in-car entertainment.
Afeela 1 EV’s interior is made of 70% recycled materials
Image Source: Sony Honda Mobile
Optimized sound systems and seat-based sound systems advance the cabin entertainment experience. It has Sony’s 360 Spatial Sound technology, which is said to provide a spatial sound experience. This is in line with the company’s ambition to establish Afeela 1 as a “mobile creative entertainment space”. To control various in-car functions, there is an interactive agent called Afeela Personal Agent, which works through natural voice interaction. Sony Honda Mobile says the Afeela 1 can be upgraded and expanded via over-the-air (OTA) updates.
The EV is equipped with an electronic control unit (ECU) with a computing power of up to 800 TOPS and artificial intelligence (AI) technology. It also comes with a Snapdragon Digital Chassis and integrates generative artificial intelligence, thanks to Sony Honda Mobility’s partnership with Qualcomm. The ADAS suite utilizes 40 sensors, including cameras, lidar, radar and ultrasonic sensors. Afeela 1’s display uses Unreal Engine 3 to visualize ADAS views and maps, providing views of departure points, stop destinations and end-to-end routes. The company promises a maximum driving range of 480 kilometers on a single charge.
Sony Honda Mobility says 70% of the Afeela 1 is made from plant-sourced and recycled materials. In addition, recycled materials are used in the construction of the body panels and chassis.
