Qualcomm on Wednesday announced a Snapdragon Automotive Day event in India. This is the first time the chipmaker has held an automotive-themed event in the country. The event, hosted in partnership with Amazon Web Services (AWS), will be held on July 30 in New Delhi. During the event, the company plans to showcase in-car technology, strategic partnerships and cross-border learning. Qualcomm said the event will witness participants from OEMs, partners, media and influencers across the automotive ecosystem.
Qualcomm to host Snapdragon Auto Day event in India
In a press release, the San Diego, California-based tech giant announced its first-ever automotive ecosystem-focused event in India. The company’s Snapragon unit invests heavily in developing chipsets for in-car connectivity and infotainment systems. The event appears to be Qualcomm’s way of bringing together original equipment manufacturers (OEMs) as well as ecosystem providers.
“At the heart of this landmark event is a bold vision: to make India’s roads safer and smarter while showcasing the technology, cross-border learning and collaboration that will define mobility in the next decade,” the company said in a press release.
According to the company, Snapdragon Auto Day will be a strategic platform for industry leaders, OEMs, suppliers and ecosystem partners from first-tier cities to gather together. Qualcomm will use the opportunity to showcase its connected, software-driven Snapdragon technology for vehicles. The company also emphasized that the technologies will be manufactured in India and will focus on India-specific challenges.
Notably, Qualcomm provides in-vehicle connectivity technology and its cloud integration. These products and services are provided under the umbrella of Immersive Cockpit Solutions. The company claims to provide “personalized context-aware in-car experiences and cutting-edge 3D UI/UX design.”
The tech giant also offers Advanced Driver Assistance Systems (ADAS), which focuses on developing a suite of technologies to improve vehicle safety and driving experience by assisting drivers through sensor- and algorithm-based automation. Additionally, it features vehicle-to-everything (V2X) technology for real-time communication. Qualcomm says these products pave the way for a safer driving experience and fewer road accidents.
