Ella Bodnarfounder of San Francisco startup RyzeSaid that with rapid breakthroughs in artificial intelligence, her company’s core products were effectively rendered obsolete overnight. Anthropic selection and Manus Artificial Intelligence.
“Claude just killed our startup,” Bodnar wrote on X on Monday, referring to Anthropic’s popular chatbot. Artificial intelligence company launches feature that directly competes with Ryze product, a management tool Google (NASDAQ: GOOGL) (NASDAQ: GOOG) and Yuan (NASDAQ: META) ads, causing the company’s deal completion rate to plummet from 70% to 20%.
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Despite acquiring hundreds of paying customers in just two months, Ryze found that its professional category was redundant due to AI’s native automation.
However, Bodnar remains optimistic about the future, announcing plans to pivot Ryze toward building complex AI workflows for large advertising agencies.
Bodnar also made some predictions:
MCP as a new app store: Claude selects tools via the Model Context Protocol (MCP), but doesn’t show alternatives, which is reminiscent of the iPhone App Store in 2008.
LLM advertising: Large-scale language models could create the next trillion-dollar advertising channels, connected to chatbots, such as websites connected to Google.
Agency trade: AI agents shop independently, comparing specs and reviews to choose the best value, driving item pricing.
Hot Topic: Disney is built on character IP — and the pre-IPO company is using the same playbook
AI-to-AI Sales Disruption: AI agents handle business purchases by reading documents, comparing specifications and analyzing pricing, eliminating traditional sales tactics like demonstration or persuasion.
Social media: Artificial intelligence will soon dominate content platforms, with nearly 98% of videos on TikTok and Instagram being AI-generated or artificially amplified, indicating that AI-driven disruption has only just begun.
After Meta acquired Manus AI, the company began integrating autonomous AI agents into its advertising manager to further automate AI-driven marketing campaigns. CEO Mark Zuckerberg Manus AI will help drive consumer-facing AI products on the Meta platform, including agent shopping tools that connect users with businesses in Meta’s directory and support premium subscription products.
