for Brayden Smith continues Friday night. After setting the NCAA career assists record, Purdue University The defender signed an NIL agreement with state farmthe company announced.
State Farm announces partnership after Smith’s death Bobby Hurley Set a record for most assists in NCAA history. he found Trey Kaufman-Lane Friday vs. Queens The 1,077th career bonus puts him alone at the top of the all-time list.
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Following this historic moment, State Farm added Smith (On3 NIL valuation of $1.1 million) to its roster of athletes. He will be involved in the NCAA tournament’s marketing efforts, digital events and social media content through the insurance company’s “With the Assist” campaign.
“I have always believed that the best game you can play is helping your teammates succeed,” Smith said in a statement. “Partnering with State Farm made sense because they share a common mentality of stepping up and helping others.”
Friday’s announcement continues a big week that has seen Smith trade zero. He also works with Wonderful editingwhich cited his top ten assist record. This adds to a portfolio that also includes 2K Sports As part of NBA 2K26’s foray into college basketball.
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Braden Smith’s On3 NIL valuation of $1.1 million places him at No. 10 in the college basketball NIL rankings and No. 32 in the On3 NIL 100, the first of its kind and de facto NIL rankings that ranks the top 100 high school and college athletes based on On3 NIL valuation. He joins a roster of State Farm athletes that also includes the Indiana Fever star Caitlin Clarksigned with the brand during his tenure Iowaand University of Southern California guard Juju Watkins.
“Braden’s selfless style of play and commitment to improving his team make him a strong ambassador for our brand,” said Christine CookState Farm chief institutional, sales and marketing officer said in a statement. “Breaking the all-time assists record is an incredible achievement and reflects what we stand for: providing assists when it matters most.”
