On December 11, 2025, MyPillow founder Mike Lindell spoke with Steve Bannon during a live broadcast in front of the new Minnesota governor’s campaign bus. (Photo by Michelle Griffith/Minnesota Reformer)
Mike Lindell’s memoir What Are the Possibilities? From Addict to CEO” has seen a new surge in sales since he announced he was running for governor late last year.
Who is buying this book, which details his addiction and his rise to fame?
He ran for governor of Minnesota.
MyPillow CEO Lindell spent more than half of the money he raised for his campaign last year buying his book, according to the Minnesota Campaign Finance Board data Published Tuesday.
Lindell roll out He ran for Minnesota governor on Dec. 11, 2025, raising $352,000 in individual donations in about two and a half weeks.
In December, the Lindell campaign purchased a copy of Lindell’s autobiography from MyPillow worth nearly $190,000. Lindell’s campaign finance report lists the expense as “Advertising – General: Mike Lindell Books.”
On Friday, November 10, 2023, Mike Lindell’s memoir What Are the Possibilities? What Are the Odds? From Crack Addict to CEO displays on a display at the My Pillow factory and outlet store in Shakopee, Minn., with a holographic cover. (Photo by Nicole Neri/Minnesota Reformer)
Lindell said by phone Tuesday that he was handing out not the typical campaign flyers but copies of his book. He said MyPillow owns the books and that MyPillow is “employee-owned.”
“When we go everywhere in Minnesota, other people are handing out flyers,” Lindell said. “I give them the whole book so they know who I am.”
MyPillow’s CEO said he wasn’t sure how many copies of his book had been given away so far, but estimated it was around 20,000 or 25,000. It’s unclear if the event is paying full price ($19.97) or being able to use a promo code to get a $10 discount.
Lindell is one of 10 candidates seeking the Republican nomination for governor, including House Speaker Lisa Demuth; state Rep. Kristin Robbins, the 2022 nominee for Republican Gov. Scott Jensen; and Kendall Qualls, a veteran and health care executive.
Although Lindell became wealthy for a time after developing his famous block pillows, he is now bankrupt. At the launch of his campaign in December, a reporter asked him if he would be willing to self-fund his campaign. Lindell said no.
“Absolutely not. I can’t self-fund it. I don’t have any money left,” Lindell said.
Lindell said he was spent millions Defending his false claims that the 2020 election was stolen.
In June, a federal jury found Lindell defamation A former Dominion Voting Systems employee has been ordered to pay $2.3 million, pending an appeal.
Then in September, a federal judge ruled that Lindell defamed voting machine company Smartmatic. The company is seeking $1.5 billion in damages, with the exact amount to be decided by a jury.
Dominion Voting Systems employees filed a defamation lawsuit this summer, and Lindell said in court testimony that he was $10 million in debt.
On Tuesday, Lindell said he was the only Republican candidate able to attract national donations. Lindell said the Republican nominee needs to raise enough money to defeat Democratic Sen. Amy Klobuchar. roll out She ran for governor last week.
Lindell said his campaign has raised “well over a million” since the end of the year, though that number won’t be confirmed until the next round of campaign finance disclosures.
In December, Lindell’s campaign spent nearly $26,000 on “RV packaging,” according to the Campaign Finance Committee. This was presumably to put his face, name and campaign website on it RV He made his debut at the launch of the campaign.
