FC Dallas and the City of Frisco have announced a 39-day soccer festival in downtown Frisco next summer.
FC Dallas Soccer Celebration will transform Simpson Plaza into a large fan zone during the 2026 World Cup.
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The multi-week event is the city of Frisco’s opportunity to capitalize on North Texas hosting World Cup games. Local officials hope the festive atmosphere will attract tourists and unite residents from around the world.
Simpson Plaza, located in front of Frisco City Hall, will feature watch party pods and a giant viewing screen. The venue will host live music, interactive games and local food vendors throughout the festivities.
Organizers plan to broadcast games during MLS’s World Cup hiatus. The festival will kick off every game day, creating what officials describe as a festival-like atmosphere.
“As excitement continues to build next summer, Simpson Plaza will be a place for our community to gather, connect and celebrate together,” said Mayor Jeff Cheney. “This summer, it will truly be the premiere football experience in our city of Frisco.”
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FC Dallas leadership emphasized the community-building aspect of the event. The club sees the celebration as an opportunity to showcase the football culture of North Texas.
“FC Dallas is excited to partner with the City of Frisco to bring this celebration of football to our local community,” said Megan Miller, FC Dallas executive vice president of strategic initiatives. “This celebration will showcase the passion for football that defines our city and provide a space for fans of all ages to come together and enjoy this once-in-a-lifetime opportunity.”
Details on specific programming, entertainment offerings and hours of operation are still to be announced. Officials promised to release a full schedule in the coming months.
