FC Bayern Munich Women and Hitachi Energy, a global technology leader in electrification and energy infrastructure, have agreed to a long-term five-year partnership. Hitachi Energy will become the official energy infrastructure partner of Bayern Munich Women’s Football Team. As part of the partnership, Hitachi will appear on player sleeves for the UEFA Women’s Champions League and DFB-Pokal. Under the motto “Shaping the Future”, FC Bayern Women and Hitachi Energy also hope to contribute to the solution of social issues through this partnership.
Jan-Christian DressenCEO of Bayern Munich: “Partnering with Hitachi Energy takes our sponsorship of women’s football to the next level and we are delighted to have this international technology leader and long-established company as a partner. This long-term agreement is both an important milestone and recognition for us at Bayern Women’s Football Team Like FC Bayern, Hitachi Energy stands for reliability, success and commitment to social responsibility. Under the motto ‘Shaping the Future’, our female football players are role models for generations and we want to use this charisma to create positive momentum.”
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Bianca Rech, Director of Bayern Women’s Football Team: “We are delighted to enter into a new partnership with Hitachi Energy that will help us drive the growth of women’s football. Partnerships like this can generate real energy. Our teams bring power to the pitch and together we will create a powerful dynamic. The fact that this partnership also focuses on social issues is further evidence of its sustainable foundation.”
Andreas Schierenbeck, CEO of Hitachi Energy: “Progress is driven by teams that combine performance, discipline and strong values. FC Bayern Women embodies these principles. This partnership embodies our shared commitment to inspiring society and improving the quality of life for everyone through sport and electricity. It also shines a spotlight on the technologies that ensure a safe and reliable power supply. They quietly drive progress day in and day out, often only noticed when the lights go out.”
With the shared ambition of “Shaping the Future”, we aim to provide today’s professional athletes and tomorrow’s talents with the best infrastructure and environment to enable them to fully focus on their sporting careers and realize their dreams. In addition, FC Bayern Women’s Football Team and Hitachi Energy also jointly focus on the topic of social responsibility. As a powerful brand, they hope to use their combined influence to create a social impact that goes beyond their sporting achievements.
Bayern Women’s Champions League quarter-finals will be held at the Allianz Arena:
FCB Women’s CL quarter-finals to be played on April 1
