Rotisserie chicken may have been around back in the 1980s, but it wasn’t the staple food it is today.
For example, Costco is famous for selling whole rotisserie chickens for $4.99, but it didn’t actually start selling this popular item until 1994.
“The famous $4.99 chicken officially debuted at Costco in 1994. Except for a brief price increase during the Great Recession of 2008, Costco has remained committed to keeping chicken prices stable despite persistent inflation,” Eat This, Not That reports.
In fact, Warehouse Club loses money selling its popular chicken. But Rose Sioson, founder of Delicious Rushed and an avid Costco shopper, thinks Costco more than makes up for it just by getting customers in the door to buy the great value chicken.
“Technically, Costco may lose money on every rotisserie chicken they sell, but trust me — when it comes to the next thing I buy, they don’t lose money,” Siosson told me. “That chicken usually ends up in a shopping cart with a salad kit, ready-made mashed potatoes, a bottle of wine, maybe a dessert, and some random items that I have no intention of purchasing. It’s a classic Costco tactic.”
It’s never good for business when a major retailer sells your core product at a loss, but it’s just one of the reasons the Boston market is being pushed to the brink of disappearing entirely.
When I was a kid growing up outside of Boston in the 1980s, my aunt came to visit often, and she would often bring a chicken that was then called a Boston chicken. At the time, the company was a small local chain that was actually founded in a suburb of Boston.
This was my first experience with grilled chicken and the concept quickly caught on. McDonald’s even briefly served as an investor.
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Peak Footprint: boston market once had More than 1,200 U.S. restaurants It reached its peak nationwide in the 1990s.
From the late 1990s to 2023, this number dropped from 1,200 to 300. -
Decline 2023-2024: Chain shrinks sharply Reduce 300 locations to less than 30 in early 2023 By early 2024, according to Restaurant Business Online.
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Footprints at the beginning of 2025: Estimates indicate less than 20 locations across the country remain open through early 2025Flavor365 added that many stores disappeared without notice, plummeting from their previous size.
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Fluid number: Official company listings on the website and app clearly overstate open stores; Restaurant Business Online reports that many listed units are confirmed to be closed.