LOS ANGELES (AP) — Formula One team Cadillac is confident it can resolve its dispute with filmmaker Michael Bay, who is suing for $1.5 million over the use of his idea in a Super Bowl ad without permission.
In a 19-page lawsuit filed Friday in California Superior Court in Los Angeles, Bay accuses Cadillac F1 team principal owner and CEO Dan Towriss of using his idea for advertising before “suddenly deciding to go in a different direction.”
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Cadillac said in a statement to The Associated Press on Monday that it had several meetings with Bay and “it became clear that he was unable to meet our timeline and ultimately there was no path forward.”
“It’s unclear why he made this claim, as the concept and ideas have already been developed and we’re just exploring him as a director,” Cadillac said. “We are confident that this matter will be properly resolved. Even so, we still admire Michael Bay’s creative talent and welcome future opportunities to collaborate.”
During a commercial broadcast during Super Bowl Sunday, the team unveiled a new vehicle and delivered former President John F. Kennedy’s famous speech.
Bay, the award-winning action film and commercial director, said in the lawsuit that Torres told him vaguely about Kennedy’s speech, showed him a seven-minute clip of him using the speech in “Transformers 3,” and said “Torres was emotional.”
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