Milwaukee Bucks star Giannis Antetokounmpo has become a shareholder in Kalshi, a major prediction market with extensive sports trading opportunities.
Antetokounmpo announced the partnership on Friday.
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“The internet is full of opinions. I decided it was time to offer some of my own,” Antetokounmpo posted on social media. “Today, I join Kalshi as a shareholder.”
Kalshey said Antetokounmpo is the first basketball star to join the company as a shareholder. The partnership includes help with on-site events and marketing.
“Giannis is a legend,” Kalsey CEO Tarik Mansour said in a release. “He is exactly the kind of long-term partner we were looking for in alignment with our growing brand, and we couldn’t be more pleased to have him on board.”
Antetokounmpo has been the subject of widespread rumors ahead of Thursday’s NBA trade deadline. But the Bucks decided to keep the two-time MVP, who hasn’t played in a game since straining his right calf on Jan. 23.
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In the days leading up to the deadline, Kalsey made multiple posts on X, highlighting his contract in the Antetokounmpo trade market and the fluctuating odds associated with the teams he plays for.
According to the news released by Carsey, Antetokounmpo will be prohibited from trading in NBA-related markets. A message was left Friday seeking further details from Kalsi and comment from the NBA.
“I love Calchi Markets and have been checking them out a lot lately,” Antetokounmpo said in a company news release. “I love winning. It was obvious to me that Kalsey was going to be the winner and I’m excited to be a part of it.”
Prediction markets provide the opportunity to trade or bet on the outcome of future events. They cut their teeth in politics, but the typical array of yes-or-no questions included everything from the weather to the Academy Award for Best Picture.
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Markets consist of event contracts with prices related to what traders are willing to pay, theoretically indicating the perceived probability of an event occurring. The buy price for each contract ranges from $0 to $1, reflecting a 0% to 100% probability of what the trader believes might happen.
Last month, when the United States captured Venezuelan President Nicolás Maduro, an anonymous trader on Polymarket, another prediction market, made more than $400,000 after betting that Maduro would soon step down, raising suspicions of potential insider trading due to the timing of the bet and the trader’s narrow activities.
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