For car buyers, 2025 is an incentive year. If you were in the market for a new car during the first half of last year, you were in luck.
After a 25% tariff on car imports was announced in March, many car buyers snapped up new cars before the higher prices reached dealers.
A February consumer survey from CivicScience found that six in 10 Americans would switch to an alternative brand or stop buying the affected product if their favorite brand was affected by tariffs.
Last year, major automakers paid buyers up to $2,000 in exchange for branding through so-called “Conquest Cash Incentives,” which are often layered on top of other offers.
According to “Automotive World” citing JD Power data, retail consumer spending on new vehicles will reach $620 billion in 2025, an increase of nearly 6% from the previous year. However, this growth was driven by threats that never materialized.
“While there was much speculation about significant increases in new vehicle prices due to tariffs, as JD Power correctly predicted, the actual increases were modest,” the company said.
The average retail transaction price for all vehicles in December was estimated at $47,104, up $715 (1.5%) from the same period last year. Without electric vehicles (which are on average more expensive than traditional internal combustion engine vehicles), the average car price rose 1.4% to $46,807.
If you’re one of the six in 10 Americans looking to switch car brands, TheStreet reports here on Consumer Reports’ list of popular vehicles to avoid and vehicles you should consider switching to.
Here are five more vehicles to consider in 2026.
Founded in 1936 by a group of laid-off employees from Consumers’ Research, Consumer Reports is a diverse, nonprofit organization that educates consumers about products and helps them make informed buying decisions.
It does this by purchasing and testing products directly, conducting detailed surveys of products owned and used by its members, and investigating the veracity of manufacturer claims.
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Date of establishment: 1936 (Former employees of the Consumer Research Center formed the Consumers Union and were fired after trying to form a union)
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Headquarters: Yonkers, New York
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lead: Marta Terrado (President and CEO)
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employee: About. 500 to 600
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member: At least 6 million
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Mission statement: “Consumer Reports is an independent, nonprofit membership organization that works side by side with consumers to achieve truth, transparency and fairness in the marketplace.”