Real Madrid has acquired a major long-term commercial asset. The Merengue club has renewed its sponsorship contract with Emirates until the 2030-2031 season, the portal reports 2 scripts.
The previous deal was set to expire but has now been extended for another five seasons. The new contract brings a significant increase in value: the club will receive approximately 74 million euros per year.
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One of the main new features of this update is the addition of new spaces. Now, Emirates will also appear on the uniforms of the Real Madrid basketball team.
This adds to the brand’s heritage presence on the front of the men’s and women’s home football team jerseys.
This is a strategy that unifies the image of all categories of business.
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