The release of the Topps Chrome Basketball last week has collectors excited. This is the first Topps Chrome basketball product since 2009 when Stephen Curry was a rookie.
This decline won’t happen quietly.
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For 15 years, Topps and Fanatics have been the marketing machine behind the first Topps Chrome Basketball Pack. Not only did they showcase their rookie class, led by Cooper Flagg, and special gold logo patch autograph cards, they also invited influencers, companies, creators, disruptors, and more to join in the celebration.
Nearly 100 different social media accounts updated their profile pictures across platforms to display the NBA gold logo on launch day, Dec. 18. If you follow any noteworthy poker or basketball accounts, you may see updates.
It’s a simple charcoal background with the red, blue and gold NBA logo.
Together, these accounts have more than 96 million followers in the United States and an additional 43 million followers internationally.
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Some well-known accounts using the NBA gold logo include the NBA, NBA China, Topps, Fanatics CEO Michael Rubin, “Shark Tank” Kevin O’Leary, The Card Shop, Topps employees, and more.
The Gold Logo Man is significant as it can be redeemed for a card with a special patch and autograph in the 2025-26 Topps Chrome Basketball Box.
The gold logo patch comes from the jerseys of last season’s major NBA award winners, including MVP Shai Gilgeous-Alexander, Defensive Player of the Year Evan Mobley and Rookie of the Year Stephon Castle.
The importance of game wear patches has been attracting attention across the collectibles world, especially after a signed Gold Logoman Shohei Ohtani card sold for $3 million last Thursday.
