Main points
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Michael Saylor claims Strategy’s investment strategy is accelerating Bitcoin adoption.
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The strategy continues to be aggressive in collecting funds.
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Saylor said that without the company’s involvement, Bitcoin might be worth just $10,000 today.
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Analysts warn of rising bear market risks.
Strategy founder Michael Saylor said that despite warnings of a new bear market cycle, his company’s investment approach is accelerating the global adoption of Bitcoin and helping to push the cryptocurrency’s valuation to a potential $10 million.
Speaking at the Bitcoin Middle East and North Africa conference, Thaler argued that corporate participation is now a key force behind Bitcoin’s long-term monetization and that his company is powering the network rather than threatening it.
The comments came as the Bitcoin-hungry company shocked the industry by purchasing another 10,624 Bitcoins for approximately $962.7 million.
Strategy has expanded Bitcoin exposure to millions of beneficiaries through its ownership structure and institutional support, Saylor said.
“First of all, we have about 15 million beneficiaries,” he said, noting that shareholders include everything from pension funds to retail accounts.
Adding: “We have already provided Bitcoin interest to 15 million people, and this number will double to 100 million people in the next few years.”
Saylor believes that Bitcoin is becoming more decentralized as the asset appreciates, stating that “85% of Bitcoin is stored in dark pools and no one knows who owns it.”
He claimed that since joining the network, Strategy’s capital flows have caused price increases of approximately $1.8 trillion, largely benefiting holders outside the enterprise space.
He said that if Strategy’s share of the network grows, the value of Bitcoin could surge significantly.
“If we’re lucky, if we capture 5% of the network, we’ll reach at least a million Bitcoins,” Thaler said. “If we reach 7.5% of the network, Bitcoin will reach 10 million.”
He maintains that corporate investment is critical to Bitcoin’s expansion into a multi-trillion dollar asset class.
“We truly represent an engine, we are powering the network. We are moving the price of Bitcoin from $10,000 to $100,000, or from $1 million to $10 million,” he said.
Saylor added that without Strategy’s equity and credit facilities providing institutional access, “Bitcoin would probably be trading at $10,000 per coin right now.”
Despite recent price weakness, Thaler has continued to increase his stake in the company.
On December 8, he announced that Strategy purchased 10,624 Bitcoins for approximately $962.7 million, with an average price of $90,615 per coin.
The company reported that year-to-date in 2025, Bitcoin has gained 24.7%.
As of December 7, Strategy held 660,624 Bitcoins, with an acquisition price of approximately $49.35 billion and an average price of $74,696.
Chaitanya Jain, head of Bitcoin at Strategy, shared the latest buy on X: “Total BTC investment approaches $50 billion.”
However, analysts are increasingly worried about trouble ahead.
Several prominent experts say Bitcoin may have entered a long-term downtrend.
CCN analyst Valdrin Tahiri described the outage as a “clear and alarming signal”.
“After months of trading within an important long-term parallel channel, prices have fallen decisively, a move that analysts confirm is the start of a major bear market,” he said.
He warned that current indicators are similar to those seen before the market crash in 2021.
“Chart patterns and technical indicators mirror conditions at the beginning of the 2021 crash, heightening concerns about the end of the bull market in 2024-2025.”
Tahiri said the current technical picture is “extremely bearish,” with negative momentum and historical parallels suggesting further downside.
Analysts highlight $70,500 as the next key support level.
He added: “Unless Bitcoin can stage a strong and immediate reversal to reclaim the broken channel, extreme caution is warranted.”
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