6666 Ranch is one of the largest ranches in Texas, known for its horse pedigree and is owned by Yellowstone founder Taylor Sheridan. Now, Honda is partnering with the ranch to provide it with powersports products.
Ranching is hard work. Anyone who has ever worked on a farm, ranch, or any industry that requires working from dawn to dusk will attest to this. As your land gets larger, the workload increases exponentially. More ground to cover, more work to do, more fences to maintain, more animals to track.
One of the most famous ranches in the state, known for its quarter horses and cattle, Texas’ 6666 Ranch is owned by “Yellowstone” creator Taylor Sheridan and encompasses approximately 260,000 acres. This is slightly more than 1/3 of the total area of Rhode Island. All land, all animals, all work requires some tools to keep it going. The vehicle that gets the job done.
Just recently, 6666 Ranch said it partnered with Honda Powersports to find the right tools for the job, including the brand’s ATVs and UTVs. Honda even got an endorsement from Tyler Sheridan.
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“Honda Powersports & Products and 6666 Ranch are proud to announce a landmark partnership that brings together two icons in their respective fields, each defined by hard work, durability and an unwavering commitment to doing things the right way,” the press release begins, adding, “As the official Powersports partner of 6666 Ranch, Honda brings its trusted Pioneer, ATV and power equipment products brought to a legendary ranch that has embodied the true spirit of work for centuries.”
The company said it will supply 6666 Ranch (pronounced “Four-Sixes”) with a range of power motion and power tools over the next three years, which will “support 6666 Ranch’s day-to-day operations, including transportation across the ranch, fence inspection and maintenance, and supporting cattle and horse operations in difficult conditions.”
As mentioned previously, 6666 Ranch is known for its Angus cattle and championship Quarter Horse programs. As a lover of good steaks and fast horses, I absolutely love this partnership. And, to be honest, I had a hard time deciding whether to use a Honda for the job or a horse. I myself would probably lean towards horses. Sorry, Honda.
“At Four Six, we don’t partner with brands unless they can win it,” Taylor Sheridan said in a press release. He added, “Honda builds equipment that’s meant for the working ranch: reliable, durable and no shortcuts. A shared respect for real work and doing things the right way makes this partnership a natural fit.”
