Hershey Company announces significant operation changes

HERSHEY, Pa. (WHTM) — The Hershey Company has announced major changes to its current operating model, unifying its sweet, savory and protein brands.

According to The Hershey Company, they have officially launched a unified U.S. commercial operating model that will bring the company’s portfolio of sweet, savory and protein brands under one umbrella called “ONE Hershey.”

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Hershey said the move is designed to deepen its connections with consumers, strengthen customer partnerships and accelerate its leadership in next-generation snacking.

“Our greatest moments come from talented people across functions working together to deliver bold ideas,” said Kirk Tanner, president and CEO of The Hershey Company. “By activating our complete portfolio as ONE Hershey, we are better able to satisfy consumers wherever they are, create more great moments and lead the next generation of snacking with speed and purpose.”

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Under the new ONE Hershey model, the company will combine the execution of its U.S. commercial activities across all three categories while focusing global brand marketing efforts.

This marks the first time Hershey has unified its brand strength, category strategy and consumer insights into a single integrated structure.

The Hershey Company said that effective March 16, its executive leadership team made the following updates:

• Andrew Archambault, President of the United States – Expand leadership to encompass the entire U.S. portfolio, including commercial planning and execution, category leadership, customer relationships and retail execution.

• Nitin Jain, Chief Strategy and Transformation Officer – Join the executive leadership team, reporting directly to the CEO, integrating corporate and business unit strategy, priorities and resource allocation.

• Stacy Taffet, Chief Growth and Marketing Officer – Expanded scope to include oversight of demand creation capabilities, product portfolio strategy, innovation, consumer connections and brand leadership.

• Vero Villasenor, Chief Brand Officer – In a new role, lead the activation of Hershey’s global brand portfolio as part of the Growth and Marketing team.

As for the changes consumers can expect from this move, Hershey said they will see more consumer-driven experiences appear on shelves across all three brand categories.

Hershey noted that the changes will also benefit retail partners by enabling more effective planning, deeper category expertise and stronger execution across all channels.