The Los Angeles Dodgers have reached a sponsorship deal with Japan’s Uniqlo for Dodger Stadium, but the stadium’s name will remain.
The Dodgers have been looking for a ballpark partner since 2022. The franchise has partnered with marketing agency Sport Five to help secure partnerships and jersey patch sponsorships.
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Ultimately, the Dodgers will select their ownership group, Guggenheim Baseball Management, as the jersey patch sponsor through 2024.
Two years later, Los Angeles will find a partner for the ballpark in an agreement that will keep the ballpark’s name unchanged.
October 26, 2025; Los Angeles, California, USA; General view of Dodger Stadium with the 2025 World Series logo on the field. Mandatory Credit: Kirby Lee-Imagn Images
Katie Woo of The Athletic broke the news of the historic deal, stressing that Dodger Stadium will remain, although the actual ballpark itself will be named after Uniqlo.
“The name of Dodger Stadium will remain unchanged. The Dodgers have not sold the naming rights to their stadium and will not do so during this entire process,” Wu wrote.
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“Preserving the legacy of Dodger Stadium, which has been the name of this historic park since its opening in 1962, is a top priority for this organization.
“However, Uniqlo will have rights to the game venue, which will likely be named Uniqlo Field at Dodger Stadium.”
Woo reports that a formal announcement will be made before the season begins, when the Dodgers open the season against the Arizona Diamondbacks in late March.
Dodgers team up with Uniqlo
In addition to Uniqlo’s ballpark itself, the brand will have a prominent presence throughout the stadium.
“As an on-site display partner, UNIQLO will have a strong presence across the entire pitch,” Woo added.
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“Its name will be used on all references and signage associated with Dodger Stadium, including new signage at center field. UNIQLO will also provide exclusive marketing and promotional opportunities as the organization’s top sponsor.”
Uniqlo has made a huge impact as a fast fashion brand in the United States. They opened thousands of stores selling affordable clothing in most major shopping malls, especially in Southern California.
With Japanese stars such as Shohei Ohtani and Yoshinobu Yamamoto joining the fold, and Los Angeles becoming a natural tourist destination for Japan, Uniqlo can only further develop its brand through new sponsorship deals.
Meanwhile, the Dodgers continued to tap into Japan’s talent pool by establishing a series of Japanese sponsors.
