A nostalgic juice has been sold in stores since 1946, but now it’s going the way of the dodo.
The Coca-Cola Co. announced last month that it would stop selling Minute Maid frozen juice concentrate in the United States and Canada and shift its focus further toward the fresh juices favored by modern consumers.
“We will cease production of frozen products and exit the frozen canned category in response to changes in consumer preferences,” Coca-Cola, which bought Minute Maid in 1960, said in a statement.
Coca-Cola said its frozen juices, including orange, lemonade and lime juice, will be discontinued in April and will be available while supplies last.
Frozen juice has been a kitchen fixture for decades due to its simplicity, which produces juice by simply placing it in a pitcher and mixing it with water, no squeezing required.
Minute Maid introduced ready-to-drink orange juice in the 1970s and lemonade and juice punch in 1980.
Orange juice has struggled in recent years as other options like energy drinks and protein smoothies have flooded the market, according to the Associated Press. Adverse weather conditions in Brazil and Florida have caused prices to skyrocket, which is also not good for consumers.
Sales of frozen beverages in the United States fell nearly 8% in the 52 weeks ended January 24, according to market research firm NielsenIQ.
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