A few years ago, Wall Street believed the residential real estate industry would become vertically integrated. iBuying – or when the company likes open the door Buying and selling homes directly from consumers – is considered the next big thing.
It failed miserably. Now, in 2025, a new business model may finally be able to modernize the home-buying process: cloud-based real estate agents. real brokerage (Nasdaq: REAX) is a cloud brokerage that is growing revenue at an incredible rate as it steals market share across the United States. If the price falls below $10, the stock could go parabolic. Here’s why.
Cloud brokerages like The Real Brokerage are not trying to disrupt the entire way people buy homes, but simply make it easier for all parties in the transaction. It is essentially a software layer that acts as a brokerage for individual real estate agents and their teams, eliminating the need to pair with a traditional mortgage broker.
Offering better revenue sharing, easy-to-use software, and the freedom to build your own brand as a real estate agent has allowed The Real Brokerage to grow rapidly over the past few years. Last quarter, revenue grew 53% year-over-year to $568.5 million, with overall sales rising from almost zero in 2021 to $1.8 billion over the past 12 months.
The company currently has more than 30,000 agents using its software to support real estate transactions, adding 2,100 agents last quarter. But this is just the tip of the iceberg for the U.S. residential real estate market. The number of agents is estimated to be over 1 million.
This gives The Real Brokerage plenty of room to continue gaining market share. Now it’s adding new services to its agents, such as title insurance, mortgage financing and a financial tool called One Real Wallet. If this impressive growth continues, The Real Brokerage’s market capitalization will be well above its current level of $800 million, sending its $3.78 share price to the highest levels within the next few years.
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Brett Schafer works at Real Brokerage. The Motley Fool has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy.
This Sub-$10 Stock Could Be About to Go Parabolic Originally Posted by The Motley Fool