Sunday night’s Super Bowl and Bad Bunny failed to set the record for the most-watched broadcast and halftime show in the United States.
Seattle’s 29-13 win over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, according to Nielsen’s Big Data+ panel ratings system.
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That’s down from the 127.7 million U.S. viewers who tuned in last year to watch Philadelphia’s 40-22 win over Kansas City on Fox.
Bad Bunny’s halftime show averaged 128.2 million viewers from 8:15 to 8:30 p.m. ET. That would make it the fourth-largest halftime viewership behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024).
Global ratings for the halftime show are expected to be released early next week.
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