Audemars Piguet is walking a fine line between cheapening its brand and riding a lucrative hype train
The launch of the Audemars Piguet x Swatch collection sparked global chaos on Saturday. Fans endured long lines, fights and even the use of tear gas to get their hands on the $400 watch. Brands and watch experts say Audemars Piguet is taking a cautious approach amid the uproar. Zerxes Wadia started feeling like something…