Main points
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Michael Saylor’s claim of $10 million worth of Bitcoin sparks backlash.
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Strategy’s losses deepened as Bitcoin prices fell.
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Whether Thaler will sell Bitcoin remains a possibility.
Michael Saylor, executive chairman of Bitcoin-focused firm Strategy, is facing new criticism. He claimed that Bitcoin would surge to $10 million “tomorrow” if people agreed with him.
This is happening despite the fact that his company’s Bitcoin holdings have racked up billions of dollars in unrealized losses and the stock price continues to fall.
The comments, made in a recent video, sparked a backlash online as tensions between Saylor’s long-term Bitcoin thesis and the financial stress on Strategy’s balance sheet reached a boiling point.
In the video, Thaler described Bitcoin’s price volatility as a feature rather than a flaw, arguing that it favors committed investors while discouraging short-term players.
“Volatility is a gift to the true believers,” Thaler said, adding that wild price swings can scare away “tourists” and those unwilling to put in the time and effort to learn about Bitcoin.
Thaler went on to say that Bitcoin’s price is being held back by a lack of consensus.
“If people in the rest of the world knew what I know, and they understood and agreed with me, Bitcoin would hit $10 million tomorrow,” he said.
He believes that this move will eliminate the opportunity to accumulate Bitcoin at lower prices over the years, ultimately harming the interests of long-term investors.
“I want you to think about how you feel and how your audience feels because you’re losing 20 years of stacking opportunities, during which time you could have purchased it for less than $10 million,” he said.
Thaler’s comments sparked a wave of criticism on social media, with users questioning his logic and mindset as the price of Bitcoin continues to fall.
One post sarcastically responded: “If everyone knew what I know and agreed on the value of what I have, I would be worth $10 trillion.”
Another compared Bitcoin to past speculative bubbles, writing: “Very sad for those who follow him. At least the tulips are beautiful.”
Other critics focus on the technical and economic issues surrounding Bitcoin.
One user said Thaler ignored “energy costs are not competitive compared to AI, halving disrupts miner economics, and increases centralization.”
Another called Seiler “the most insufferable person on the planet right now.”
The criticism comes as Strategy faces growing financial pressure from Bitcoin’s recent decline, even as the company continues to buy the currency.
Earlier this week, the company disclosed that it had purchased 855 Bitcoins for approximately $75.3 million, according to a regulatory filing, with the average price per Bitcoin being $87,974.
Strategy currently holds 713,502 Bitcoins, with an acquisition price of approximately US$54.3 billion, and an average price per Bitcoin of US$76,052.
At recent prices of nearly $70,800, those assets are worth about $50.5 billion, giving the company more than $3.7 billion in unrealized losses.
Just a few months ago in October, Strategy’s Bitcoin positions showed peak paper gains of nearly $33 billion.
The company’s stock also came under pressure.
Strategy shares fell about 3% on Wednesday and continued to fall in after-hours trading, now more than 70% below their peak in July 2025.
Questions about whether Strategy and Saylor will be forced to sell have reached fever pitch.
The review follows comments from CEO Phong Le in November, in which he acknowledged that the company could be forced to sell Bitcoin if its share price fell below the value of its holdings.
Thaler also said there is a clear threshold at which the company would consider liquidating some of its holdings.
Saylor said Strategy would only consider selling Bitcoin or Bitcoin-related instruments if its net asset value (NAV) fell below 1, describing that as the only condition that could force a sale.
Strategy’s NAV was 1.14 at the time of the report.
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