According to a new survey compiled by YouGov, the majority of stablecoin users want banks to make it easier for them to buy and use stablecoins for regular transactions.
About 77% of the 4,658 respondents said they would open a cryptocurrency or stablecoin wallet in a bank or fintech app if available.
The survey, commissioned by cryptocurrency exchange Coinbase (COIN) and stablecoin infrastructure provider BVNK, also found that 71% of users use debit cards linked to stablecoins. The survey will be conducted from September to October 2025.
A stablecoin is a cryptographic token whose value is pegged to a real-world asset. The most popular are Tether’s USDT and Circle Internet (CRCL) USDC, which are digital versions of the U.S. dollar, but other currencies are also available. According to data tracked by DeFiLlama, the total market capitalization has grown by 50% since the beginning of 2025, surpassing $300 billion for the first time in October.
While stablecoins are widely used in cryptocurrency trading, the results highlight how deeply they have penetrated the traditional financial economy, especially driven by developments in the regulatory environment.
BVNK concluded: “Users expect stablecoins to behave like the currencies they already know.”
The survey revealed that stablecoin users earn an average of 35% of their annual income from such tokens, while 73% of freelancers and contractors said their ability to work with international clients has improved thanks to stablecoins.
Expanding formal regulation of stablecoins in major jurisdictions, such as the Genius Act in the United States, could give banks the confidence to start offering crypto tools such as wallets.
“By setting transparency and cybersecurity standards, the bill classifies these assets as reliable cash equivalents,” Coinbase’s Alec Lovett and John Turner said in the report. “This clarity enhances institutional trust while enhancing consumer protections, which we expect will drive adoption in the coming months and years.”