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Logan Paul says young investors should consider collectibles instead of the stock market.
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Paul plans to auction the rare Pokémon cards he purchased for $5.3 million in early 2026.
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Millennials tend to invest more in alternative assets such as trading cards than older generations.
Influencer and WWE wrestler Logan Paul says young investors should consider non-traditional assets in the stock market as he prepares to auction off a rare Pokémon card he bought for nearly $5.3 million.
“If you’re young, there are a lot of ways to spend and invest your money in ways that make more sense than in a traditional conservative setting like the stock market,” Paul said Tuesday on Fox Business Network’s “The Big Money Show.”
He said young investors should consider investing in items such as sports memorabilia, trading cards, fossils and art rather than traditional stocks.
“I think if you have money, don’t be afraid to take risks, especially if you’re young,” Paul said.
During the interview, Paul wore his PSA Level 10 Pikachu illustration card around his neck, calling it “the rarest and most valuable card in the world.”
In April 2022, Guinness World Records confirmed that Paul broke the record for purchasing the most expensive Pokémon trading card sold privately.
Paul paid about $5.28 million for the card, which he said he bought after “someone offered me too much money as an adult.” The card is expected to be auctioned in early 2026.
When asked whether collectibles such as trading cards could become a fad, Paul said it was “absolutely possible” and advised caution. He said he prefers to buy “at the top of the asset class.”
According to an index from analytics firm Card Ladder, the cumulative monthly return on Pokémon cards between 2004 and August 2025 was approximately 3,821%.
In October 2025, Business Insider contributor Santiago Barraza Lopez wrote about how ChatGPT recommended he invest in Pokémon cards, citing scarcity and nostalgia-driven demand as an alternative to the volatile stock market.
Alternative investments can include cryptocurrencies, commodities like gold and natural gas, as well as collectibles like vintage cars, art and Pokémon cards.
All investments carry risks, but trading cards can present additional challenges, including counterfeiting, lack of revenue generation, and a history of collectibles like Beanie Babies and NFTs not retaining their value.
In a January 2022 video, Paul said he lost $3.5 million due to counterfeit cards that he believed were an unopened set of first-edition Pokémon cards, but turned out to be “G.I. Joe” cards. He was later reimbursed in full.