Live updates from Joe Brady Beal press conference, highlights from Buffalo introducing new head coach originally appeared on The Sporting News. Click here to add Sports News as your go-to source.
The Buffalo Bills shocked the NFL when they fired head coach Sean McDermott after nine seasons, but they didn’t go out of their way to hire a high-profile player.
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Instead, the Bills promoted offensive coordinator Joe Brady to head coach after a search that included former OC Brian Daboll and 30-year-old Jacksonville Jaguars offensive coordinator Grant Udinski.
Brady becomes the NFL’s youngest head coach at age 36, but he already has a familiar relationship with Josh Allen and the Bills Mafia for four years.
The Bills will add Brady on Thursday, just one week after owner Terry Pegula and general manager Brandon Beane held a controversial press conference to explain McDermott’s firing.
The Sporting News is tracking Brady’s introductory press conference. Please follow below for the latest updates.
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Joe Brady press conference update
All time east.
12:23 pm: “Josh Allen is the best player in the NFL and I have to grow,” Brady said. “I just want him to get everything he deserves. That’s all I do for him.”
12:21 pm: When asked what he would change, Brady said he’s not necessarily focused on changing things, but more on where the team can go from here.
12:18 pm: When interviewing candidates, Bean said, everyone starts from scratch.
He wants to be fair to each candidate and get Brady back on the Zoom call. He then went on to say, “About the middle of the process, I was like ‘He’s our guy.'”
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12:15pm: When it comes to culture, Brady said “it starts at 17.”
He said he understands it’s a new year and the team has to start over.
12:14 pm: First, Brady was asked about his staff, who he said are working hard to put it together.
12:13 pm: Brady ended his opening remarks with seven words:
“I love you, and Bills.”
12:12 noon: Finally there are his players. Brady let out a long sigh.
“I’m no longer the offensive coordinator,” Brady said. “I can’t wait to grow… I’m here with you guys now.”
12:10 noon: “I didn’t take this job to escape expectations,” Brady said.
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“I want what the city wants and I want what Mr. Pegula deserves.”
12:09 pm: Brady’s mentality and vision: The team has to play the Buffalo Bills, not the other way around.
12:07 pm: During his acknowledgment, Brady took a moment to “thank and recognize Sean McDermott.”
The former Buffalo head coach, who brought in Brady in 2022, “learned a lot from Coach McDermott.”
“The last nine years for this organization have been important,” Brady said. “They matter and they deserve respect…I love Coach McDermott and I’m going to do everything I can to build on the foundation he laid.”
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12:05 pm: Brady took some time to pay tribute to his wife, Lauren, and all the sacrifices she has made.
12:03 pm: Joe Brady enters the scene as the new head coach of the Buffalo Bills.
Before he began his opening statement, he took a sip of water and took a deep breath.
12:02 noon: General manager Brandon Beane began his press conference by saying they wanted a “CEO” with a new vision for the Buffalo Bills.
The words “culture” and “cooperation” also appeared in the opening remarks.
12:00 noon: The press conference is being held in Buffalo.
Joe Brady will be taking the stage soon.
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11:58 AM: Josh Allen is right at home, and it’s fair to say he’s been pretty hammered.
11:52 AM: Some Bills players braved the cold to attend Brady’s press conference.
11:43 AM: Before becoming the Bills’ official head coach, let’s take a look at Brady’s career timeline.
The coach quickly rose through the ranks in the NFL after being a member of LSU’s 2019 national championship team. As Buffalo’s official offensive coordinator, he led the Bills to a top-five scoring offense for two straight seasons.
11:00 am: We’re still an hour away from Joe Brady’s introductory press conference as the next Buffalo Bills head coach.
10:04 AM: Brady became the youngest head coach in the NFL after being hired.
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He surpassed Kellen Moore of the New Orleans Saints to become the league’s youngest current coach and continued a rapid career rise, coordinating record-breaking offenses at the college and professional levels.
While Brady currently holds the crown for youngest active coach, the all-time record still belongs to Sean McVay, who was famously hired by the Los Angeles Rams at age 30.
9:30 am — Brady arrived at the Bills practice facility before sunrise this morning, arriving in shorts despite a 12-degree temperature.
Why did the Bills hire Joe Brady?
Pegula explained during last week’s press conference that the Bills weren’t happy with their continued playoff disappointment, but they clearly weren’t blaming Brady after cutting McDermott.
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While the Bills changed their offense after replacing OC Ken Dorsey in 2023, focusing more on the running game and freeing up James Cook while trying to contain Josh Allen’s turnovers, the defense was often more of a problem than the offense in McDermott’s clutch moments.
After all, Buffalo scored 30 points on the road in a playoff loss to the Denver Broncos despite committing five turnovers.
By promoting Brady, the Bills give Allen some continuity and familiarity while also giving the young offensive mind a chance to reshape the locker room culture.
More: 26 interesting facts about Super Bowl 60
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How to watch Joe Brady’s press conference today
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television: WIVB Channel 4 (Buffalo market only)
The Bills will livestream Brady’s introductory press conference on their website and app, as well as on their X and Facebook accounts. For fans in the Buffalo market, the press conference will be broadcast live on local CBS affiliate WIVB (Channel 4).
Additionally, NFL Network tends to cut into all new head coaches’ introductory press conferences and is expected to broadcast much of Thursday’s event.