influencer Sergio Jimenez He reportedly died during a private New Year’s Eve live broadcast. He is 37 years old.
Spanish Outlets national newspaper and el cycle Reports say Jimenez was allegedly completing challenges that included drinking alcohol and cocaine in exchange for money.
Jiménez is known as “Sancho” or “Sssanchopanza” on the streaming platforms Kick and Twitch. people He reportedly became famous online in October 2025, when he appeared in a series of videos Shimon Pereza streamer known for allegedly using drugs in front of live audiences on multiple platforms.
national newspaper According to reports, Perez claimed during a YouTube live broadcast on Sunday, January 4, that Jimenez had taken 6 grams of cocaine on the night of his death. Perez also claimed he was in contact with Jimenez’s brother, who reported he drank whiskey during his final live broadcast.
Athira Auni dies: TikTok star dies in motorcycle accident at 21
The outlet reported that Spain’s Catalan police force Mossos d’Esquadra had launched an investigation into Jimenez’s death. Authorities also ordered an autopsy on his body.
While Mossos d’Esquadra did not directly address Jiménez’s death, he posted a video via social media on Tuesday, January 6, encouraging people not to participate in “viral challenges” that could “endanger life or physical health.”
“The consequences of these trends can include intoxication, physical and psychological effects, and can also have a negative impact on their reputation, impacting job and academic opportunities due to the digital footprint left behind,” an official said in the clip. people. “It’s important to realize that if certain trends involve acts of vandalism or aggression, there may be consequences.”
Jimenez dies within days of TikToker release Nuru Attila Oni Mohammad HafezanDied in a motorcycle accident at age 21.
A look back at influencer deaths in 2025: Hailey Okula, Emilie Kiser’s son and more stars we’ve lost
Authorities believe the influencer, whose online name is Athira Auni, was driving in the right lane when another motorcycle swerved to avoid her vehicle and hit her from behind, local media reported. “Singapore Daily”, “Singapore Daily” and new straits times the report said.
The incident occurred at approximately 2.30am on Saturday, January 3, and Oni was pronounced dead at the scene. Another motorcyclist sustained injuries on his hands, elbows and thighs and was treated at Tunku Ampuan Afzan Hospital.
Her body was taken to Tunku Ampuan Afzan Hospital for an autopsy, local media reported. The case is being investigated as to whether there was potential for reckless or dangerous driving that caused the death.
Auni had more than 77,000 followers on her TikTok account, which has since been deleted. She is known for live streaming and posting videos of herself flipping roti canai at her father’s food stall. After the content creator’s death, her friends shared a black-and-white video of the influencer working at her father’s food stall.
“On Friday you asked me to record a video of you spreading roti for the last time as if you already knew you were going to make it that night,” user @nauraa_517 wrote in translated captions shared via TikTok on Saturday.