With the market still hovering near all-time highs, there are still very cheap stocks to buy, especially in the consumer space. Let’s take a look at two stocks to buy during the discount period.
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Elf beauty (NYSE:ELF) It is a cheaply valued growth stock. Based on earnings forecasts for the next fiscal year, the company has a reasonable expected price-to-earnings (P/E) ratio of 24 times, but its price-to-earnings (PEG) ratio is minuscule at less than 0.4. A positive PEG below 1 is generally considered undervalued, so a PEG well below 0.5 would obviously put elf on the liquidation shelf.
Over the years, the company has done a great job of connecting with younger consumers, capturing significant market share in mass cosmetics and winning shelf space. Now, the company has a great opportunity to apply the same strategy to the fast-growing skin care brand Rhode, which it recently acquired from celebrity Hailey Bieber. Bieber grew the brand’s sales to more than $200 million in less than three years by selling a handful of products through her website and doing little marketing outside of her own social media presence.
Rhodes has just recently started to LVMHSephora stores and Elf still have a long way to go in increasing distribution. Having only a dozen products when it acquired the company, it will also be able to gradually increase its product offerings and incorporate them into its marketing engine. This should help drive strong growth in the coming year, making the stock a buy at current levels.
For investors willing to dig deep for bargains and find an under-the-radar value name, I would point them in the following direction: jack pacific (NASDAQ: JAKK)its forward P/E ratio is less than 6.5 times. Don’t let its valuation fool you, though, as the toy maker has made great progress over the past few years and has a good potential catalyst on the horizon.
Led by Chief Financial Officer John Kimble, he was Mattel and walt disney, Jax became more disciplined. This was evident last year, when the company achieved its highest gross margins in 15 years despite a tough consumer environment and tariffs. That’s impressive, and something you rarely see when a company’s sales are down.
Meanwhile, Jacks has a huge potential catalyst this year, with one of the biggest slates for a children’s film in quite some time. Toy and apparel sales, a big part of the company’s business, are typically driven by hit children’s movies, and this year is packed with potential blockbusters.
Given that backdrop and the benefit of Halloween falling on a weekend this year, which helps costume sales, Jakks’ revenue forecast appears conservative. Considering its cheap valuation and upcoming lineup of children’s movies, the stock is a buy.
Before you buy elf Beauty stock, consider the following factors:
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Geoffrey Seiler previously worked at JAKKS Pacific, LVMH Moët Hennessy-Louis Vuitton and elf Beauty. The Motley Fool owns and recommends Walt Disney and elf Beauty. The Motley Fool has a disclosure policy.
Buy the Cheapest Stocks for $1,000 Now Originally Posted by The Motley Fool