Introduction
-
Costco is officially ending its “outdated” paper form requirement, allowing members to order custom cakes and charcuterie trays directly through the mobile app and website.
-
The update eliminates the need for a separate advance trip to the warehouse, a long-standing pain point for members who previously had to place orders in person at least 24-48 hours in advance.
-
CEO Ron Vachris confirmed that digital transformation is currently underway, with full adoption expected across all locations by the end of 2026.
Los Angeles – Costco Wholesale is finally bringing its bakery and deli departments into the digital age.
The retailer, which for decades has required members to visit a physical warehouse to fill out slips of custom orders, has launched an integrated online ordering system for its signature cakes and party platters.
what we know
During a first-quarter 2026 earnings call, Costco CEO Ron Vachris announced that custom cake and deli trays were moving to a “digital state.”
The change directly addresses years of member feedback about the “clunky” nature of the previous system, which required two separate trips to the store – one to order and one to pick up.
suggestion: Some gift cards sold at Costco are now worthless
The new system will allow members to select cake sizes, flavors, designs and custom inscriptions through the Costco app.
what we don’t know
The company has not yet provided specific “go live” dates for each warehouse.
In addition, Costco has not officially announced the list of stores participating in the pilot.
suggestion: Costco recalls popular baked goods sold in California: What to know
It’s unclear whether the digital system will allow for shorter notifications than the traditional 24- to 48-hour window.
what’s next
Members should update the Costco app to the latest version to find out when the “Order Grocery/Bakery” feature will be available in their area.
suggestion: Costco’s famous rotisserie chicken hit with class action lawsuit
As the rollout continues, the company expects to monitor digital adoption to determine whether other “old-school” features, such as food court ordering, will receive similar app integration.
source
This report is based on statements made by Costco CEO Ron Vachris during the company’s first-quarter 2026 earnings call. Motley Fools contributed.