Burger King is making some big changes to its signature Whopper to provide customers with a higher-quality meal.
Burger King is making its first changes to the iconic product in a decade, inspired by customer feedback, according to a press release from the brand Thursday.
The adjustments are intended to provide a “higher quality Whopper experience,” including “better, better-tasting bread.”
The presentation of the meal has also changed, with the Whopper being served in a box rather than wrapped in paper. The box will ensure the burgers “are delivered to guests exactly the way they left the kitchen.”
Customers can expect the Whopper to taste different thanks to updated ingredients. The burger is “heaped with fresh-cut onions and tomatoes, crisp lettuce, tangy pickles” — all of which are already on the inside. However, Hoopers will now have “better-tasting mayonnaise.”
Burger King is making changes to its Whopper to provide customers with a “high-quality experience” (Burger King)
Burger King makes changes to Whopper based on customer feedback (Getty Images)
Some things about the Whooper remain the same, as it’s still “comes with over a quarter pound of 100 percent flame-grilled beef.”
“Over the past few years, we have been focused on strengthening our operations and modernizing our restaurants to create a more consistent foundation across the system,” Tom Curtis, president of Burger King U.S. and Canada, said in a statement. “With this work well underway, we can now thoughtfully elevate our core menu. The Whopper is an icon, so we didn’t set out to reinvent it. Instead, we’re elevating it based on direct feedback from our guests.”
As stated in the press release, now that the Whopper has made changes, Burger King is now inviting guests across the country to try it in stores.
The Whopper upgrade comes just days after another popular fast-food restaurant, McDonald’s, unveiled its largest burger ever in U.S. stores: the Big Arch Burger. Launching on March 3, the limited-time product includes two quarter-pound beef patties, three slices of cheese, onions, pickles, lettuce and tangy sauce on a sesame poppy seed bun.
The fast-food giant’s press release calls it the “most McDonald’s McDonald’s burger ever,” which was previously tested in Canada and European countries but is now a permanent menu item in the UK and Ireland.
“We started piloting Big Arch about a year and a half ago, and it’s shown strong traction in multiple markets,” Jill McDonald, the chain’s global chief restaurant experience officer, said during a fourth-quarter earnings call earlier this month. “Customers have responded to this more satisfying burger, which addresses the need for something heartier while still feeling distinctly McDonald’s.”
While the price of the new burger has not yet been announced, a Big Arch meal (including fries and a drink) will cost about $12.59 Canadian dollars, which is equivalent to $9 in the U.S., making it more expensive than most items on the menu. It’s unclear how long this 1,020-calorie menu item will remain in American restaurants.
