Zee5 today launched a new subscription plan to convince TV viewers to start shows and movies digitally in India. The new plan called Zee5 Club will offer a selection of Zee5 and ALTBalaji shows as well as 1,000 movies, Zee Zindagi shows and more than 90 live TV channels at a price of Rs. 365 times a year. This is cheaper than the existing Zee5 annual subscription, which costs Rs per year. 999. Zee5’s new move is similar to Disney + Hotstar offering limited content through Disney + Disney Hotstar VIP subscription. 399 a year.

The Zee5 Club plan is considered to be the result of keeping in mind Zee5’s diverse user behaviors, regional preferences and viewing methods. is positioned as a complete OTT TV entertainment package, and the existing Zee5 All Access plan is provided as an option to access all the contents of the platform, including all Zee5 exclusive shows and ALTBalaji shows, various movies, Zee Zindagi shows, Children’s content and a list of live TV channels.

The price of Zee5 All Access plan is Rs. 999 rupees a year. 99 per month. There are also quarterly and semi-annual options, and the price is Rs. 299 and rupees. 599 respectively.

is important to emphasize that both Zee5 Club and Zee5 All Access plans have the ability to watch content on up to five devices simultaneously. By paying the on the Zee5 app or website, Zee5 Club subscribers can also to switch to the All Access plan at any time of the year.

“With a strong consumer value proposition, ZEE5 Club will help us board every Indian and provide them with a super-personalized and seamless content viewing experience at a price of only Rs. 365 days a year,” Zee5 India Senior Deputy Rahul Maroli, president and SVOD director, said in a statement.

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Similar to Zee5 Club, Disney + Hotstar has limited VIP subscription content to encourage the masses to consume digital content. Netflix also brought in rupees last year. The 199 plan is a mobile-only plan that aims to attract new Indian content consumers. The American company also recently started testing its Rs. The 349 “Mobile +” plan supports high-definition streaming media playback and computer access.

Can Netflix force Bollywood to reinvent itself? We discussed on Orbital, a weekly technical podcast, you can subscribe via Apple Podcast or RSS, download the episode or click the play button below.

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Jagmeet Singh

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