YouTube Shorts, a TikTok competitor to Google’s video platform, launched in September 2020 and is now available in over 100 countries. YouTube Shorts enables creators to create video clips up to 60 seconds long and share them on the platform. At launch, it offers basic features such as adding text to specific parts of a clip, automatic subtitles, filters, and color correction. The company is now reportedly working on a dedicated voiceover feature for Shorts. As of now, the YouTube app on Android allows creators to add audio from the YouTube library to Shorts.
The leak of the Shorts dub feature came from XDA Developers, who reportedly discovered new code strings while tearing down the Android version of YouTube. The alleged code was found in version 17.04.32_beta. The code strings reportedly indicate that the YouTube app will get a dedicated button for the voice-over feature. As mentioned earlier, YouTube creators can only use audio from the YouTube library when making Shorts. Currently, they have to use a third-party video editor to add custom audio clips to their Shorts. The voiceover feature is not yet live in the latest beta version of the YouTube app for Android. Additionally, YouTube has not shared any official information on the rollout of the voiceover feature. Therefore, the details of the report should be carefully considered.
YouTube seems to want to make room for itself in TikTok’s popular short-form trend. Other social media platforms have come up with similar features, such as Meta-owned Instagram Reels and Snapchat’s Spotlight feature. These platforms are attracting young creators to their platforms, who are building huge followings by producing comedy skits and viral dance videos. In May last year, YouTube announced a $100 million (approximately Rs 7.35 crore) fund for creators who make popular clips on Shorts. The fund is said to pay creators throughout 2022. TikTok has also launched a similar fund with more than $1 billion (approximately 735 crore rupees) in the US in three years.
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