NEW YORK — WisdomTree’s crypto business is no longer an experiment but core to the company’s strategy and is on the verge of becoming profitable, WisdomTree CEO Jonathan Steinberg said during a fireside chat at the Ondo Summit in New York on Tuesday.
“We want to continue to expand,” Steinberg said. “Last year, we went from about $30 million in assets to about $750 million,” he said, adding that the company does not currently make money from the digital asset business but “is expected to turn it into a profitable business.”
The company, which has $150 billion in assets under management, has been investing heavily in blockchain infrastructure, launching tokenized funds and expanding into new chains like Solana . Steinberg said the effort is driven by long-term belief. “It’s still early days, but it’s not an experiment yet. We have faith. So we believe eventually everything will be on-chain.”
It’s not hard to see why WisdomTree has been pushing further in digital assets. Recently, in its earnings report, the company said its total WisdomTree tokenized assets under management grew to $770 million, a 25x increase from 2024.
WisdomTree is a leader among traditional asset managers in the digital asset space, launching a range of tokenized funds and recently expanding distribution through WisdomTree Connect, enabling these assets to be transferred between self-custodial wallets and institutional platforms.
The company also made a strategic bet on blockchain infrastructure by acquiring Securrency, a compliance-focused tokenization company, which it later sold to DTCC. Steinberg said that this move is a fundamental step towards realizing “compliance-aware tokens” and programmable finance, helping WisdomTree build a long-term, interoperable digital asset strategy.
For Steinberg, cryptocurrency represents more than just a product opportunity—it’s a new financial infrastructure. “Actually, this is more important than asset management. This is really about financial services,” he said. “Financial services – some of these banks go back centuries. So they are built on tradition, on tradition, on tradition. There has to be modernization.”
As for WisdomTree’s ambitions? “We just want to continue to expand what we’re doing,” Steinberg said.
