With the massive surge in videos on all social media platforms globally, chances are youR17;ve considered making money off them at some point. Tons of businesses and personal brands are making money from video content. They also use video to engage their prospects and convert them into customers. An example of a tool for this is Gmail video. While it is certainly within your reach, monetizing video content is easier said than done.
Things you should know about YouTube
- When you think of video content, you think of YouTube, which is, by far, the largest and most popular platform for video content. It houses billions of users every month. While these are phenomenal stats, you should keep in mind that merely uploading videos will not fetch you any revenue. Most brands and content creators use this platform to promote their products and services to generate leads and increase conversion rates.
- Keep in mind that you need to have a minimum of 10,000 life time views on your YouTube channel to make any money. However, there are things you can do as a business to increase your traffic and eventually make money.
- It is a common misconception that merely uploading videos to YouTube every day will help you make money or build an audience. On the contrary, you have to make specific efforts to build your audience.
- In a nutshell, your videos need to be useful. Viewers need to find your videos valuable. Valuable, viral videos are generally either informative or entertaining, or both. Secondly, you need to make it easy for people to find your video on YouTube. With millions of videos being uploaded every day, it is very likely that your video will get buried in the mix.
- Just like blog posts and social media posts, you need to optimize your videos for people to find them. In other words, keep Search Engine Optimization (SEO) in mind.
What can you do to increase traffic?
Now that you know that you need to create valuable content and market it correctly, here are a few main tips you should keep in mind.
Planning Your Videos properly
As you think about your video creation, you need to find out who benefits from this. In other words, find your niche and identify your target audience. Your videos will not make much of an impact unless you find out your target audience and how they will benefit from your videos.
Your videos will land much better once you figure this out. Another useful thing you should do as you create videos is to observe other channels and emulate them. Find out why their video creation and marketing strategies worked and avoid what did not. Additionally, you will want to observe their audience and see what they have to say. This way, you get a better understanding of what the consumer wants.
Plan your videos properly and you should be able to generate views and fans.
Add Call To Action Buttons
Call-to-action (CTA) buttons are vital to increasing engagement. You can include CTAs during or at the end of each video you post on YouTube. Use YouTube cards and end screens to do this. There are various types of action you can get your audience to take, like subscribing to your channel, sharing, liking, commenting, visiting your website, purchasing your course, clicking on the next video in the series, etc.
If you are using video selling, and you should, you cannot exclude CTAs from your videos. Even if you are not a business, but create content, you can post snippets or teasers and get your viewers to subscribe or pay to see the rest of the video or series or course. If you want people to check out your content or purchase it or both, give them a nudge.
Use Keywords And Hashtags
As mentioned, you need to take SEO into account. If you are uploading a video, you need to do some keyword research to find out which words are being searched and include them in your video title. The same applies to your video description and bio.
To find out which keywords are being searched, you can enter words in the YouTube search bar that you think people search and list them down. Besides this, consider getting a keyword tracking tool to do in-depth research. Keyword tools show you how easy or hard the keyword is to rank, the number of searches, and other essential parameters.
In addition to keywords, you will want to include both branded and general hashtags to get as much mileage as possible. Generic or general hashtags are often searched and followed by everyone. Branded hashtags, on the other hand, are exclusive to your brand. Using them makes it easy to discover your brand and channel. Be sure to include these hashtags in your video title and description.
You need to use thumbnails to grab attention because you have an enormous amount of competition and an audience with an extremely low attention span. In other words, you need to stand out from the crowd loud and fast to get the traffic you want. Use complimenting colours, and include suspense or curiosity-building text about your video in the thumbnail.
Marketing your videos for YouTube does not seem all that daunting a task, now does it? Remember to stay consistent with your content and optimize each video for SEO.