The company just released the “Mi Patchwall 2020 Replay Report” based on usage data collected from customers who purchased Mi TV models. It shows us that in 2020, the ratings of educational content have greatly increased. The year 2020 is historic, and the reasons are good and bad (mainly the latter), but the TV industry has largely benefited from people spending more time at home.
Since March, with the implementation of lockdown measures and the closure of institutions, people of all ages have had to stay at home more and turn to reliable old TVs for entertainment. As a result, even content delivery has changed, and streaming services have reaped huge benefits from large budget movie distributions (such as “Laxmii”) that are distributed directly on streaming platforms.
Although not a service in itself, due to the success of TV sales, Xiaomi’s PatchWall has become increasingly popular as a content aggregator. Although many buyers may choose Mi TVs for competitive prices and features, PatchWall is usually a pleasant addition, and many users love the stock Android TV launchers available on most Mi TVs.
Patchwall allows users to play TV content from their DTH set-top boxes, while also allowing you to run streaming applications such as Netflix and Disney + Hotstar from a single interface. Recently, PatchWall has acted as a content aggregator, acting as a user interface on the Mi TV model of Android TV.
Thanks to Xiaomi’s status as the top smart TV brand in India, PatchWall remains an important bridge between users and content. Xiaomi now has 25 content partners and claims to have provided services for 14 billion interactions with users when Xiaomi entered the Indian market.
The PatchWall Replay 2020 report provides us with some interesting insights on content segmentation and usage patterns. This also largely confirms what we all doubt-2020 will ensure that all of us watch a lot of TV. The following are some of the key findings from the “PatchWall Replay 2020” report.
During the lock-up period, nursery rhymes and entertainment content increased significantly
As schools closed and many people switched to working from home, television became an easy way to keep young children at home. PatchWall reported that in the entertainment category, the number of views increased by 177%, and nursery rhymes and DIY videos increased significantly from March to August (the peak period of lock-in). During the same period, PatchWall’s “child mode” function was used more than one million times.
The inevitable cochlear “Baby Shark” (Baby Shark) has grown into the national anthem and is one of the most popular and watched children’s videos on PatchWall. Other popular children’s videos include “Show Yourself” in the soundtrack of “Frozen 2”, the classic nursery rhyme “Wheels on the Bus”, and Indian videos such as “The Akbar Story”, “Bilbar and Bar” Ganesha.
Obviously, although all of us spend more time on the screen, for many parents with children, this is not always an option because their children take over the screen.
Big screen experience becomes smart
As the pandemic and blockade forced theaters and cinemas to close for several months, the theater schedule of the film was obviously disrupted. Gulabo Sitabo was one of the first mainstream films that made a major decision to abandon theatrical performances and favored direct release to streaming media. Despite the industry turmoil, the film was released on Amazon Prime Video in June 2020.
Other large releases followed, including Laxmii, Dil Bechara, and Angrezi Medium, which all converted to stream-first strategies. Although the situation is back to normal and we can expect to see theaters in 2021, this may trigger a long-term trend, and many users even like to watch new movies at home. As a result, more major releases may directly stream services.
From April 2020 to August 2020, PatchWall’s movie viewing volume increased significantly, and this trend appeared after the release of blockbuster movies that month. The number of people watching movies on weekdays has increased by two and a half, and in the movie category, the overall viewing rate has increased by 97%. Interestingly, for Friday’s release, PatchWall claims that the traffic generated in all of the 3,000+ Multiplex chains in India is the same as the release volume for the first day of the day.
Regional language content, news is very rewarding
Although regional language content has generally become the domain of traditional cable TV channels, streaming services have made many achievements in attracting the availability of regional content. Many channels have launched their own streaming services, all of which have increased the number of views of regional language content on PatchWall by 56%. According to user browsing trends, Telugu, Tamil, Bengali, Marathi, Malayalam and Kannada are the top regional languages on the platform.
Similarly, news flow has seen an increase of 161%, especially regional news channels such as ABP News (Hindi and Marathi) and Sun News Tamil, because users will naturally seek information about epidemics and diseases across the country. The latest information on regulations. Fitness and food videos and content have also aroused interest. PatchWall reports that weight loss, meditation and yoga are the main trends in the former, while sarson da saag, jeera chicken and instant ice cream are popular searches in the latter.
In 2020, the top ten movies and TV shows on PatchWall brought a total of 48 million views, of which Laxmii, Dil Bechara, Mirzapur and Scam 1992 are the most viewed content accessed through the user interface.
Is Mi QLED TV 4K the most affordable smart TV for enthusiasts? We discussed it on the weekly technical podcast Orbital, you can subscribe via Apple Podcast, Google Podcast or RSS, download the episode, or click the play button below.