New York Times has acquired Oldham, A subscription audio platform that uses professional narrators to turn long written articles into spoken language. After graduating from Y Combinator, Audem raised only a small seed funding In 2017, Already working with major publications such as Rolling Stone, The New Yorker and Vanity Fair- addition to the New York Times, it will continue to serve these outlets, and the New York Times currently integrates services with its various assets Together.

The media giant also touted the acquisition as a "welcome lipstick" to help people during a corona virus outbreak. Spread quickly all the world. "The acquisition was not made at a more valuable time," the company said. write its announcement. "The audio team is looking for ways to provide escape and rescue during the COVID-19 pandemic."

recent years, the content of spoken words has surged, and many large media and technology companies have seen this trend. Including Spotify -Invest heavily podcast. Traditional "read later" services also include audio content, Mozilla owns Pocket now tap Amazon's text-to-speech service Polly Enable users to listen to articles they bookmark from the web.

However, instead of using text-to-speech, Audem paid the actual people the cost of reading articles from countless publishers, and then bundled them into one subscription. Audm subscribers pay $ 8 per month (or $ 57 per year) to access the entire spoken content library.

Above: Audem

The New York Times has used Audim many published articles recent, Readers can choose to listen to the article directly on the article page. The article also directs readers to download the Audim app to listen to recordings from other publishers.

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The company wrote: "We will try to develop these audiences and build new listening habits the coming months.

Above: Aumd and NYT

addition, The New York Times has added aloud readings supported by Audem to its Daily podcast, which began last week with Tom Hanks profiles.

It added: "We think they provide a welcome balm during this period, and they will be an effective way to introduce the audience to another form of audio storytelling."

By Rebecca French

Rebecca French writes books about Technology and smartwatches. Her books have received starred reviews in Technology Shout, Publishers Weekly, Library Journal, and Booklist. She is a New York Times and a USA Today Bestseller...