Apple sales and upgrades. The report comes from a consumer intelligence research partner, and its data shows that the device has become a very popular device.
According to the latest data from CIRP, we found that iPhone SE has achieved great sales success since its launch in April. CIPR analyzed iPhone sales from April to June, and the results showed that iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max sold 65% of Apple’s iPhone sales. However, iPhone SE sales reached 19% during this period, and it also made up for the sales of the old model.
CIRP partner and co-founder Josh Lowitz said: “At the end of the past quarter, Apple’s lineup was simpler than in the past, with only XR, 11, 11 Pro, 11 Pro Max and the new SE.” “The price of the basic model of the SE is At US$399, its price is much lower than the year when the XR was used, and it has successfully replaced the iPhone 8 model that has been used for nearly three years at the entry price.”
CIRP also stated that the new version of iPhone SE makes users with older models more likely to upgrade, up to 73%.
“These users obviously refuse to upgrade to newer phones at more attractive prices, such as last year’s iPhone 11, iPhone XR, and even the iPhone 8 and 8 Plus launched in 2017 because of the decline in prices over the years.”
Source Apple Insider